SANTA MONICA, Calif., April 29, 2004 (PRIMEZONE) -- iMedia International, Inc. (the "Company") (Pink Sheets:IMNL), pioneers in the interactive digital multimedia publishing industry, announces the successful distribution by Univision (NYSE:UVN) of the iMedia produced CD-ROM "Hispanic Vote Tool Kit".
David MacEachern, Chairman and CEO of iMedia said today: 'We worked closely with Univision to create this very unique, interactive product. This Univision disc is a milestone for us. It is the first major project designed specifically for the political marketplace."
"We believe that disc media will play an prominent role in future political campaigns. Not only can our media physically deliver broadcast-quality messages to a targeted demographic audience, but the results can be monitored, measured and recorded." "The `Hispanic Vote Tool Kit' was designed to inform politicians and media advisors about the growing Hispanic electorate and its voting significance." According to Mr. MacEachern, Univision was so pleased with the project, it has placed and order for additional discs.
About Univision Communications Inc.
Univision is the nation's leading Spanish-language media company. In the company's press release dated April 13th, Michael D. Wortsman, President, Univision Television Group stated that," The `Hispanic Vote Tool Kit' CD-Rom is part of Univision's campaign to aid political candidates in their pursuit of Hispanic votes and ensure that candidates and issue advertisers communicate with their Hispanic constituencies." The CD-Rom features an integrated political calculator -- a groundbreaking tool that provides political media planners with specific data for more than 40 markets and helps determine an appropriate Spanish-language media investment based on voter data and projections of the potential for Hispanic voters to swing an election outcome.
About iMedia International Inc.
iMedia International, Inc. is a publicly held digital media solutions company producing DVD's, and CD-ROM's for digital multimedia marketing and promotional campaigns. iMedia publishes proprietary and custom digital iMagazines and offers expert digital media solutions services including; strategic planning, content aggregation and production, disc audio / video design, authoring, editing and compression, disc packaging manufacturing and distribution. A key feature of iMedia's technology is its iReporting(TM) real-time, online tracking system which provides quantitative data on disc viewer usage patterns and effectiveness of iMedia marketing and promotional campaigns.
The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected herein. Readers are cautioned not to place undue reliance on those forward-looking statements, which reflect management's analysis only as of the date made. The Company undertakes no obligation to publicly revise those forward-looking statements to reflect events and circumstances that arise after the date thereof. Readers should carefully review risks described in the documents the Company files from time to time with the Securities and Exchange Commission.