SANTA MONICA, Calif., May 17, 2004 (PRIMEZONE) -- iMedia International, Inc. (the "Company") (Pink Sheets:IMNL), pioneers in the interactive digital multimedia publishing industry, announced today that the premiere issue of Las Vegas Previews(tm) iGuide is scheduled to be launched in Summer 2004 and distributed as an IFSI (interactive free standing insert) in an upcoming edition of the of the Los Angeles Times. iMedia and the Los Angeles Times is jointly marketing the digitally enhanced supplement to hotels, casinos and other prospective sponsors.
The Las Vegas Previews(tm) iGuide is an interactive magazine on CD-ROM. The disc features multi-media previews and highlights of the city's unique attractions, shows, hotels, casinos, nightlife, conventions and sports events. Also included are an interactive hotel-casino directory and a golf and spa guide. The iGuide is sponsored by participating hotels and casinos, along with national brand advertisers that seek to associate their products and services with this dynamic city.
"Las Vegas is a wonderful and unique city. It's the largest tourist destination in the world. Our Las Vegas Previews(tm) iGuide blurs the lines between content, advertising and promotion. The disc promotes the cities key attractions while it informs and entertains," says iMedia's CEO David MacEachern. "Las Vegas Previews(tm) iGuide is the model for our future destination publications. The Los Angeles Times has given us the best venue and the distribution. In turn, we deliver the Times a unique digital supplement that will enhance their readers' experience. This is an ideal collaboration, and one that we intend to replicate with other newspapers in other markets.
Every Las Vegas Previews(tm) iGuide will incorporate iReporting(tm), iMedia's proprietary real-time disc management and reporting system. This allows the newspapers and other sponsors to accurately measure targeted viewer usage, interests and response.
About the Los Angeles Times
The Los Angeles Times is a wholly owned subsidiary of the Tribune Company. Founded in 1881, it has become the largest metropolitan daily in the US. The Tribune Company's publications are known for award-winning journalism, multimedia reporting and technological innovation. They are read by about 12.5 million on Sundays.
About iMedia International Inc
iMedia International, Inc is in the Digital Media business. The Company's products effectively fulfill the inevitable digitization of the publishing and print media industries. Their products converge the combined power of Print, Audio, Video, Broadcast and the Internet with an inter-active, measurable, multimedia presentation, on disc, packaged for the most effective and efficient distribution to an audience. A key feature of iMedia's technology is its real-time, online tracking measurement system which provides quantitative data on viewer usage, such as length of viewing to gauge the effectiveness of the imbedded advertisements, interest in a particular movie preview, a particular advertisement or any other feature within the medium.
The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected herein. Readers are cautioned not to place undue reliance on those forward-looking statements, which reflect management's analysis only as of the date made. The Company undertakes no obligation to publicly revise those forward-looking statements to reflect events and circumstances that arise after the date thereof. Readers should carefully review risks described in the documents the Company files from time to time with the Securities and Exchange Commission.