CORAL SPRINGS, Fla., May 21, 2004 (PRIMEZONE) -- The Sun Network Group, Inc. (OTCBB:SNNW) (Berlin:SWK) announced today that it has entered into an agreement with Legend Mobile (OTCBB:LGMB) to promote Myracemobile.com news service, which is dedicated to motor sports, including NASCAR Nextel Cup, Busch Grand National and Craftsman truck series. Sun, through its Radio X Network, a new national radio network syndicated on over 115 U.S. terrestrial radio stations which it owns in partnership with Sports Byline USA, is contributing advertising time on several of its radio programs, valued at $250,000, to promote Myracemobile.com. Legend Mobile Inc. is dedicating the specially designed site to the Sun relationship and sharing the revenue from each subscription sold.
The service delivers news to racing fans' cellular phones via a text message. With Myracemobile.com, it has never been easier for the millions of race fans who use cellular phones to keep in touch virtually in real-time with what is going on in the world of racing. The service delivers breaking news on the Sunday races, from all of the drivers qualifying for the race to all of the important news during the week. Myracemobile.com costs subscribers $3.95 per month.
According to a recent sports marketing survey, there are 75 million motor sports fans in the United States, with approximately 40 million of those fans labeled as "die hards." With Myracemobile.com, these fans have the opportunity to always be connected to their passion through a mobile phone. The majority of mobile phones in service today are capable of receiving SMS messages. SMS is a global phenomenon with users around the world sending billions of messages per year.
"We are very excited about our new relationship with Sun Network Group. I am highly confident that their audience will be very interested in this new service, Myracemobile.com," said Peter Klamka, President of Legend Mobile.
T. Joseph Coleman, CEO of the Sun Network Group, Inc said: "Our Radio X Network is targeted to young males and sports fan in particular so we feel we will reach an ideal audience for the Myracemobile.com products. We are hopeful this is the first of many new ventures with Legend Mobile."
The radio ads are expected to begin airing in June.
About Sun Network Group, Inc.
Sun Network Group's Radio X is a nationally syndicated radio network that it owns and operates in partnership with Sports Byline USA, the No. 1 sports talk radio network in the U.S. RTV is a proposed new television network that will produce and distribute TV versions of top-rated radio programs.
This announcement contains forward-looking statements about Sun Network Group, Inc., that may involve risks and uncertainties. Important factors relating to the company's operations could cause actual results to differ materially from those in forward- looking statements and are further detailed in filings with the Securities and Exchange Commission available at the SEC website (http://www.sec.gov). All forward-looking statements are based on information available to Sun Network Group, Inc. on the date hereof, and Sun Network Group, Inc., assumes no obligation to update such statements.