BRYN MAWR, Pa., June 8, 2004 (PRIMEZONE) -- Creative Enterprises International, Inc. www.creativepi.com (Pink Sheets:CEII), a health and beverage consumer products company, announced today that it has signed Arno NA, New York, NY (www.arno-na.com), to develop and implement a National and International distribution plan for CEII's new enhanced beverage: "Skinny Water(r)".
Arno NA is a member of the Arno International Group, which has offices in Germany, England, Greece, and Italy. ARNO has a history of over 70 years in world-wide design creation, with more than 300 creative people working in five countries around the globe. ARNO NA is an "All American" team of top marketing executives, design professionals, and promotional innovators. This strategic relationship compliments the team of leading companies engaged in the launch of CEII's new brand of diet water called Skinny Water(r).
Michael Wahl, CEO of Arno NA has stated that, "We are in the process of developing a complete strategic marketing and distribution plan for Skinny Water(r). Our expertise is taking new, unknown brands, and through innovative point of purchase promotions and lifestyle marketing, cutting through the competition, to create customer demand for consumer packaged goods. Arno NA helped launched Fiji Water, from designing its award-winning bottle to creating the initial distribution network for Fiji Water. Fiji Water today is one of the most successful premium bottled water products on the market and we believe that 'Skinny Water(r)' may have a similar market response."
Michael Salaman, CEO of Creative Enterprises International, Inc. stated that, "Arno NA brings to CEII a seasoned and proven management team to assist the Company in its product launch and positioning of "Skinny Water(r)". Their experience in the bottled water category, combined with their International presence, makes Arno NA a valuable strategic partner as CEII builds its bottled water and beverage businesses."
ABOUT: Arno NA
For over 70 years, ARNO has been a leader in bringing elegant point-of-purchase marketing solutions to Europe and to the world. Arno is renowned for creating in-store action that not only moves more product, but makes their clients look favorable. ARNO NA is a member of the ARNO International Group which includes offices in Germany, England, Greece, and Italy. ARNO has world-wide design capabilities and employs more than 300 creative people in five countries. Some of Arno's clients include: Mercedes Benz, Puma, Swatch, and Stila Cosmetics.
ABOUT: Creative Enterprises International, Inc.
Creative Enterprises International, Inc. is a featured Company on www.BeverageStocks.com, www.Water-Stocks.com and www.LowCarbInvesting.com.
Creative Enterprises International, Inc. (www.creativepi.com), (Pink Sheets:CEII) is a marketer and developer of unique consumer products, which include evidenced based nutraceuticals, aquaceutical beverages and other specialty products. CEII uses an integrated marketing system that includes national television, radio, print and Internet advertising to sell directly to consumers as well as creating demand at retail. CEII's exclusive portfolio of products includes: MilkCal Milk Calcium and Skinny Water(r). 'Amazing Health Discoveries -- The Secrets to a Longer and Healthier Life'(TM) is CEII's award-winning thirty-minute television series that CEII uses to build brand awareness for its proprietary health and wellness products.
Cautionary Statement and Advertorial Disclaimer
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
Creative Enterprises International, Inc. is a featured company on www.BeverageStocks.com
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