NEW YORK, July 12, 2004 (PRIMEZONE) -- Being able to capitalize on unanticipated business events can be significant for many reasons. In his new book, When Opportunity Knocks: How to Exploit the Unexpected in Business (now available through AuthorHouse), Mel Mandell helps readers identify and utilize unforeseen business opportunities.
An excellent tool for small-businesses owners and ambitious people with entrepreneurial dreams, When Opportunity Knocks details the characteristics of successful opportunists, lists blunders to avoid and tells how and where to find profitable prospects. The author notes that ambitious executives with large companies will find the same information very useful for advancing their careers.
"Opportunities can be very significant because unanticipated business events or brain storms, if exploited vigorously and expeditiously, can result in major expansions of sales and handsome profits, protective diversification, greatly increase share of market or help their faltering operations survive when business owners see their problems as challenges instead of obstacles," Mandell writes.
Whether one encounters or creates an opportunity, having the knowledge to capitalize on that opportunity is essential. When Opportunity Knocks provides readers with grounded information for helping readers in any industry identify and tackle profit-building possibilities.
New York-based Mandell is a veteran consultant and author whose first book, Being Safe, was a Literary Guild selection. His second book, 1001 Ways to Operate Your Business More Profitably, went through two printings. He was also an editorial advisor and contributor to the second and third editions of "The Encyclopedia of Mangement." Among the leading publications to which he has contributed are: Money, The Journal of Commerce, New York, Nation's Business and the New York Times.
AuthorHouse is the world leader in publishing and print-on-demand services. Founded in 1997, AuthorHouse has helped more than 18,500 people worldwide become published authors. For more information, visit www.authorhouse.com.