Mass Connections Announces Annual Agency Summit

'Connecting With Our Agencies'

CERRITOS, Calif., Aug. 2, 2004 (PRIMEZONE) -- Mass Connections(tm), the nation's industry leader in retail marketing services and consumer related promotions, announces its annual Agency Summit from Wednesday, August 4th through Friday, August 6th at its headquarters in Cerritos, California. The Summit includes representatives from Mass Connections, as well as leading consumer package goods (CPG) companies like Proctor & Gamble, Colgate and Masterfoods. Executives from Stater Bros. and Food 4 Less will participate in the consumer package goods (CPG) roundtable on Thursday.

The purpose of this conference is to strengthen relationships and trust between CPG brand managers and retailers, as well as demonstrate Mass Connections' promotional capabilities.

The three-day event kicks off with a web conference featuring Kellyanne Conway, President and CEO of the polling company(tm). Kellyanne will share with industry representatives trends in home shopping habits and where the future of the consumer product market is heading. The summit will continue with meetings, seminars, and focus groups all centered on the various facets of the consumer product industry.

Caroline Nakken, President and CEO of Mass Connections, is delighted at the upcoming summit. "Mass Connections is pleased to host our annual agency summit at our headquarters. With participation from a variety of industry experts and representatives, the three day event will certainly cover the dynamic issues facing the industry."

Mass Connections, noted for its effective proprietary staffing software and superior in-store promotional results, has recently involved itself in the "Join the Fight" campaign against childhood obesity and the postcard drive entitled "Connecting With Our Soldiers," which has distributed thousands of postcards to American troops abroad.

For more information on the Consumer Product Summit, please contact Mass Connections at 800-275-6650.

About Mass Connections

Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. Mass Connections has evolved services in designing, creatives, sourcing components/premiums, and fulfillment/distribution for in-store events. With nearly 30 years of experience in event promotion, the company focuses on programs that deliver memorable, measurable, effective messages to America's consumers. Mass Connections' retail, consumer product, and marketing divisions design and implement events and campaigns for America's largest brands and retailers. For more information on Mass Connections, visit them on the web at or call toll free at 1-800-275-6650.


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