AURORA, Ill., Aug. 10, 2004 (PRIMEZONE) -- JoBasic Inc., a cause-related online shopping portal, announced that Mr. James K. Gibson has assumed the position of Chief Executive Officer. He succeeds Mr. Marvin Yakos who as the Founder shall remain on the Board of Directors. In addition, Mr. C Thomas McMillen, a former Congressman from the state of Maryland, and Mr. Zev Kaplan, Esquire have joined the Board of Directors. JoBasic principals are a seasoned management and marketing team with current industry awareness and sound administrative capability. Current Bio information on some of the JoBasic Management Team can be found at http://www.am.jobasic.com/companyframe.htm .
Over the past few years, innovative companies like Kingdom Ventures, Inc. (www.kdmvcorp.com), a media and products company for the Christian marketplace (OTCBB:KDMV) began to realize the potential of cause-related marketing programs that would create bonded, long-term customer relationships and increased revenues.
States Kingdom Venture's CEO Gene Jackson, "The mood of the county has been forever altered. People are reaching out, wanting to change the way business is done. Today, corporations can profit if they know what causes their key constituencies care about and find ways to develop strategic alliances as an outreach to leverage participation and involvement."
Continues Jackson, "The latest research shows that US sponsorship spending on cause marketing will reach $991 million in 2004 and that is a 7.5% growth from 2003. Overall, North American sponsorship spending is forecast to increase 8.7% to reach $11.4 billion (IEG Sponsorship Report, Chicago)."
JoBasic, Inc. (www.jobasic.com) presents a unique consumer experience. The consumer can buy products and services without spending more and in the process designate up to 51% of the profits to go to their favorite organization. Even when times are tough and that extra dollar must be spent on necessities, everyone is still empowered to help!
Remarks Gibson, "I believe most people when given the chance, want to help people and the important causes they believe in. That's exactly what JoBasic allows them to do. It doesn't matter whether it's their church, school, political party or favorite charity, JoBasic benefits those Organizational causes by having their members use www.JoBasic.com to purchase products they're already purchasing for their everyday needs. It's really that simple, thus the name, JoBasic. It's for everyone."
JoBasic has pioneered a nationwide Account Manager Program whereby anyone can earn additional income and assist their charitable organization's fundraising by helping register their favorite charity. More information on the company's Account Manager Program may be found at www.am.jobasic.com. The company intends to launch its complete online shopping portal in September of 2004.
Please visit: www.am.jobasic.com. If you decide to sign up, PLEASE BE SURE TO USE REFERRAL CODE 10128
About Kingdom Ventures, Inc
Kingdom Ventures, Inc. is a public company (OTCBB:KDMV) of media and products for the Christian marketplace. It consists of two operating units -- Kingdom Media Group and Kingdom Products Group. Christian Times Today(tm) is a part of the Kingdom Media Group, which also includes iExalt.com and iExaltMall.com. The Kingdom Products Group includes JoBasic, Yahwear Clothing and Mr. Roy Productions.
Christian Times Today(tm) (www.ChristianTimesToday.com) is a monthly newspaper that features news, information and special articles that offer a Biblical Worldview. The national edition with circulation in over 70 cities is distributed to churches, bookstores, coffee shops, etc.
JoBasic(tm) (www.jobasic.com) is an Internet cause related marketing company with innovative and patent-pending systems that enhance organizational fundraising efforts and create easy, non-intrusive ways for the general public to help others.
All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the company and factors that are subject to uncertainties, risk and other influences, which are outside the company's control, and may yield results differing materially from those anticipated.