ATLANTA, Aug. 26, 2004 (PRIMEZONE) -- Church's Chicken(tm), a division of AFC Enterprises, Inc. (Nasdaq: AFCE), is a Premier Diamond sponsor of the Festival Peachtree Latino 2004 at Underground Atlanta, on Sunday, August 29. Participation in the event is a part of the new Church's Crunch campaign, which focuses on connecting with its loyal and diverse customer base. Festival Latino is an all day event that features food tasting, a parade and performances by internationally known artists, including Tito Nieves. Considered an international event, as well as a link between corporations and the Hispanic community, last year's event boasted more than 50,000 people in attendance.
The Hispanic community represents almost one-third of Church's Chicken's customer base. "Customers tell us how Church's has been a part of their lives since they were children and Church's is still a part of their lives as they raise their own families," said Melinda Ennis-Roughton, Chief Marketing Officer for Church's Chicken. "Church's has been serving chicken for more than 50 years and events like Festival Peachtree Latino give us the chance to celebrate family and heritage with our loyal customers," stated Ennis-Roughton.
About Church's Chicken
Church's Chicken, one of the world's largest quick-service chicken restaurant concepts, focuses on high quality food served at a value price. Menu specialties include Southern-style chicken and side items such as corn on the cob, fried okra, mashed potatoes and gravy, and signature Honey-Butter Biscuits. Church's Chicken has more than 1,500 locations worldwide, driving system-wide sales of approximately $900 million in 2003. Visit Church's Chicken on the World Wide Web at www.churchs.com.
About AFC Enterprises
AFC Enterprises, Inc. is the franchisor and operator of 4,087 restaurants, bakeries and cafes as of July 11, 2004, in the United States, Puerto Rico and 38 foreign countries under the brand names Popeye's(r) Chicken & Biscuits, Church's Chicken(tm) and Cinnabon(r), and the franchisor of Seattle's Best Coffee(r) in Hawaii, on military bases and internationally. AFC's primary objective is to be the world's Franchisor of Choice(r) by offering investment opportunities in highly recognizable brands and exceptional franchisee support systems and services. AFC Enterprises can be found on the World Wide Web at http://www.afce.com.