LUDLOW, Vt., Aug. 30, 2004 (PRIMEZONE) -- Earlier this week, Bentley Golf, a division of Bentley Sports, Inc. (Pink Sheets:BESR), announced that, effective January 1st, 2005, the Company has been awarded management of Marriott's Camelback Golf Academy in Scottsdale, AZ.
To date, Marriott Resorts utilized its Camelback property to pilot test the Bentley Golf Program in the Scottsdale golf market. The pilot has shown tremendous success with revenues shooting up 300% since program implementation in 2001. As managing agent for Marriott's Camelback Golf Academy, Bentley Golf will oversee all operations of the Academy and will control finances, conduct local and national marketing campaigns, and integrate Bentley's patented motion analysis and video technology for the Academy. Five Bentley employees will be on staff at Camelback to operate the program and maximize the potential of the Scottsdale market.
Tim Suzor, PGA Professional and Marriott Camelback Academy Director, adds "Bentley is the first golf management company that encompasses not only the technical knowledge of the future of the golf swing but also the answer on how to keep a student for life through creative programming and time management. Camelback Golf Academy has chosen its direction to be the leaders in golf instruction and that is why we have teamed with Bentley Sports." Bentley Golf will enable Camelback to expand the Academy's programming, technology, buying power and ability to reach new markets through creative marketing channels.
Bentley Golf looks forward to introducing its scientific-based program to other qualified resorts making available to them the finest instruction, technology and methodology on the market. Michael Bentley, President and CEO of Bentley Sports, Inc., comments, "We have developed and tested a proven way to increase the learning curve, offer additional revenue streams, and maintain our students throughout the learning process. We are very excited and honored to have the opportunity to work with the Marriott Corporation."