DEL MAR, Calif., Sept. 27, 2004 (PRIMEZONE) -- Colonel Jeffrey A. Powers Founder of Homeland Security Technology Inc. (Pink Sheets:HSTJ) is proud to annouce today that it has completed the development of www.DisasterAndEmergencyKits.com and will be open for business at 10am PST 9-27-04. Featured on the site will be disaster kits and emergency supplies for use by individuals and groups to be used in the home, the car or the workplace. Also available on the site are comprehensive guides to assist in preparing people for terrorists' attacks and natural disasters. Two separate sections are included that provide preparation checklists and emergency procedures in case of such emergencies.
The product line will range from kits for one individual to large kits for up to 100 people. Included in the kits will be all the essentials to survive for a certain period of time and include food and water rations, water purification tablets, first aid kits, sanitation supplies, survival blankets, dust masks, gloves, radios and flash lights. Many of the items found in the kits can be purchased individually on the site. Additionally, carbon monoxide detectors and fire extinguishers have been added to the site to complete the product offerings and creating a one stop shopping site for all essential emergency, disaster and survival products.
www.DisasterAndEmergencyKits.com was designed to offer a complete line of products to meet the need of millions of people that recognize the need to be prepared for any potential disaster, including hurricanes, tornadoes, fires, earthquakes, blackouts and power outages.
The e-commerce strategy utilized is designed to be extremely cost efficient in terms of minimizing overhead and order fullfillment expeneses. All warehousing, inventory management and shipping will be handled by our suppliers leaving the Homeland Security Technology, Inc team to focus on product selection, internet marketing and order processing. Gross margins will remain in excess of 25%. Our fullfillment partners have extremely large capacity to ship orders and currently stock millions of dollars in inventory.
"It's a great milestone for Homeland Security Technology, Inc. to commence our ecommerce business operations today and formally launch www.EmergencyAndDisasterKits.com. When our management team first decided to embark in this arena several months ago the threat of natural and man made disasters was very clear to our team. The last six weeks in Florida and the Caribbean, where Hurricanes Charlie, Frances, Ivan and Jeanne have caused unprecendented disasters, have further our commitment to inform, educate and mobilize individuals, businesses and public entities to put disaster preparedness at the forefront of their operational agendas," commented Colonel Jeffrey Powers. "We have created this site with revenue generation and bottomline results as an integral component. A 25% gross margin with very little operation overhead will be a key to bringing forth a positive picture of profitability in the future," concluded Colonel Powers.
ABOUT HOMELAND SECURITY TECHNOLOGY, INC. (HST, Inc.)
HST, Inc. is a developmental stage company based in north county San Diego, trading under the ticker symbol HSTJ. HST's mission is to develop and commercialize technology focused on providing increased security for both civilian and military personnel throughout the world. Under the leadership of Colonel Jeffrey A. Powers USMC (Ret), HST seeks to assemble a portfolio of technology and services through alliances with established defense-related companies and through internal development that can be brought to market in a cost-efficient and timely manner. HSTI recently entered into an alliance with Recon Mountaineer, LLC, (an Oceanside, Ca.-based designer and manufacturer of military combat gear for the United States Armed Forces) and Homeland Preparedness, LLC, a leading manufacturer and distributor of disaster and survival kits.
This press release contains forward-looking statements pursuant to the "safe harbor" provisions of the Private Securities Litigation Act of 1995. These statements include risks and uncertainties that may make the company's plans to change and are in no way intended to guarantee that the company will be successful in executing its plans. HSTJ's common stock currently trades on the over-the-counter "Pink Sheets" under the symbol "HSTJ." This press release in no way constitutes any recommendation regarding the securities of HSTJ, Inc., or its affiliates. Though its securities are publicly traded, HSTJ has failed to comply with its obligations to make periodic filings with the U.S. Securities and Exchange Commission. Accordingly, the nature and extent of information usually available to the public regarding companies whose securities are publicly traded are not available regarding HSTJ. Any person reading this press release is advised that this release should be considered in light of all facts and circumstances regarding the business and financial condition and prospects of HSTJ, and no inference is made in this release contains all such information.
FOR MORE INFORMATION, PLEASE VISIT OUR WEBSITE AT
www.HomelandSecurityTechnologyInc.com www.DisasterAndEmergencyKits.com