CALVERTON, N.Y., Sept. 28, 2004 (PRIMEZONE) -- AdZone Research (OTCBB:ADZR) today announced that it has launched a new monitoring program focused on providing information about top online advertisers in Latin America. The program's debut comes two weeks after the company announced a $2.5 million sales agreement to provide accurate, instant Internet advertising data through its partners, Senticore (OTCBB:SNIO) and the Justice Fund to Latin America and Asia.
AdZone's Latin America monitoring program is based on online advertising data collected from the top websites within 13 countries in Central and South America. According to AdZone's August 2004 figures, advertisers spent more than $18 million in online advertising in Latin America. The top advertisers included FamiliaHome scan, a polling website, StarMedia, an online media conglomerate, and Submarino a Brazilian online store. Other more familiar names include international carmaker Ford and CNN.
"Our program will help to provide new and vital information for marketing and advertising professionals focused on Latin America," said AdZone COO John A. Cardona. "Until now, this data simply has not been available anywhere. Our monitoring also reveals efforts by U.S. based companies to sell in Latin America on the net." He also indicated the company is now aggressively marketing its service to the Latin America advertising community through its new relationships in the region.
"While we press ahead on the commercial front, we remain as vigilant as ever in the defense side of our business," Cardona continued. "The outstanding efforts of our headquarters based team, coupled with those of General Paul Weaver and Executive Vice President Dan Wasserman, continue to expand our overall global presence."
In addition to its ongoing national and international security monitoring, AdZone Research is continuing its commercial market growth, specializing in the automated retrieval, classification, analysis and delivery of worldwide Internet advertising data. Round the clock, AdZone tracks advertising on more than 1,700 websites that comprise more than 95 percent of all U.S. Internet advertising revenue in the form of banners, text ads, keywords, links, buttons pop-ups, interstitials and hover text. In addition, it is tracking more than 1,000 international commercial websites.
AdZone Research is headquartered in Calverton, N.Y., in a facility that formerly housed major defense contractor Northrop Grumman Corporation. The facility was earlier used for top-secret defense research and development, and was part of the United States Navy's Naval Defense Technology Center. Through monitoring of more than 500,000 Web sites worldwide, AdZone provides tracking and monitoring of targeted information on the Internet, with an expanded focus on global Internet analysis of security-related data transmissions. Further information on AdZone Research is available on the company's web site: www.adzoneresearch.com.
Certain statements contained herein are "forward-looking" statements (as such term is defined in the Private Securities Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.