Source Direct Starts Shipments of Stain Pen(tm) Twin Pack to ATA for Distribution to All Kroger Food Stores Nationwide


IDAHO FALLS, Idaho, Oct. 15, 2004 (PRIMEZONE) -- Source Direct Holdings, Inc (OTCBB:SDRT) announced today that they have received two purchase orders and have already started shipments of the Stain Pen((tm) Twin Pack to ATA for immediate distribution to all Kroger Co. (NYSE:KR) Food Stores nationwide.

The distribution to Kroger Co. Food Stores was initiated as a result of an agreement Morgan and Sampson SCA; and Source Direct entered into in early October 2004. The agreement extends exclusive marketing and distribution rights to Morgan Sampson SCA and allows their distribution partner ATA to manage and distribute the Stain Pen(tm) Twin Pack utilizing more than 10,000 "J Hooks" through out all Albertsons, Kroger and Safeway grocery retailers nationwide.

Deren Smith, President said this "Establishing retail presence for our Stain Pen(tm) Twin Pack at all Kroger Food Stores is a quantum leap for the Source Direct marketing model as we anticipate other distribution networks opening this calendar year."

Source Direct Holdings, Inc. headquartered in Idaho Falls with manufacturing in Draper, Utah is a state-of-the-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial industrial and private label automotive cleaning products industry. Simply Wow(r) is a registered trademark, Stain Pen(tm) and Prompt(tm) are trademarks of Source Direct holdings, Inc. For additional information visit our web-site at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements.

Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.



            

Contact Data