eMax Alive Has Signed Agreement To Purchase Memorabilia Collection From Legends And Superstars


ORLANDO, Fla., Nov. 3, 2004 (PRIMEZONE) -- eMax Alive, Inc. a subsidiary company of eMax Holdings Corporation (Pink Sheets:EMXC), today announced it has a signed agreement to purchase a valuable memorabilia collection from Legends and Superstars, a company owned and founded by Jimmy Velvet.

Mr. Velvet has owned and operated the Elvis Presley Museum as well as the Legends and Superstars memorabilia collection for more than 30 years. Jimmy Velvet's combined companies and efforts have generated over seven million dollars during the past ten years buying and selling superstars collectables and memorabilia. These priceless moments in history from Mr. Velvet's collection can be viewed at numerous Hard Rock Cafes, Planet Hollywood locations, and at Graceland, Tennessee, Elvis Presley's home.

Chuck Weber, Chairman of eMax Holdings Corporation stated, "I have personally known and toured with Jimmy Velvet for over forty years. He has showcased his museum pieces at numerous arenas and centers all over the US that drew crowds, as many as 90,000 people in one weekend. The general public has always been interested in seeing how their favorite celebrities lived their lives. Fanatics that treasure these celebrities would love to own a piece of their history. We are very pleased to be the future curator for such impressive collections. Mr. Velvet and his family have worked very hard the last ten years to preserve such valuable pieces of music and film history that represent a special era for everyone that grew up remembering it."

About eMax Holdings Corporation

eMax Holdings Corp is a diversified holding company investing in Multimedia, Entertainment, and Real Estate industries through its subsidiaries. eMax offers high quality, technology-driven products and services focused in the areas of Pre-Recorded Music, Outdoor Sports & Specialty Events, Feature Film and TV Production, Merchandising and Real Estate Development.

Investors can find current updates and developments at http://www.emaxcorp.com/investorrelations.html

This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice.


Broker Contacts: Kimber Peterson of CPR, Inc. (866) 889-3629 www.BrokerElations.com or EMXC@BrokerElations.com


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