Healthnostics Selects Mann Marketing Communications as Ad Agency


WASHINGTON, Nov. 16, 2004 (PRIMEZONE) -- Healthnostics, Inc. (Pink Sheets:HNST), a medical and bioscience information analytics and patient care improvement company, today named Leesburg, Virginia-based Mann Marketing Communications as its marketing and advertising agency of record. Mann Marketing Communications will assist Healthnostics in all facets of marketing, including strategic planning, branding, public relations, new-product development and media placement. Mann's initial work will focus on branding, and on the design and implement of an expanded and enhanced Healthnostics' www.MedBioWorld.com web site. The site is currently the largest medical and bioscience directory on the Internet. In addition to a new design and feel, the site also will have new features, including user registration, outbound communication features, and a new search engine for finding user relevant news and journal research articles.

"This is an exciting time for Healthnostics and we're glad to have Mann Marketing Communications as part of our team," said Alan Grofe, president. "We're building a cutting edge medical and bioscience knowledge discovery company by developing distinct medical and bioscience professional and consumer research and resource tools and, with Mann's guidance, marketing approaches that fully leverage Healthnostics unique competitive assets."

About Mann Marketing Communications

Mann Marketing Communications focus is on ROI for clients. Return on Ideas. Mann combines a hair-on-fire energy that's applied to both strategy and creative, with a get-it-done mentality. The result is an exploration of the possible. Mann utilizes a collaborative environment, with a commitment to the endless pursuit of ideas that raise awareness, generate leads and obtain placements in relevant media. An approach that starts with looking within an organization's core and working outward; then marrying strategy and creative to produce...results. Capabilities include: strategy and branding, market research, design, creative, public relations, event management and merchandising. Strategically driven, creatively powered.

About Healthnostics

Healthnostics, Inc. is a healthcare and bioscience information analytics and patient care improvement company. Healthnostics utilizes its Internet portals to deliver focused healthcare and bioscience information to industry professionals and the general public; and, provides comprehensive patient clinical monitoring and improvement systems to hospitals nationwide. The company's strategic mission is to link its innovative DataQual tactical patient monitoring systems with Internet portal-based strategic analytics database systems containing actionable clinical, pharmaceutical, news and journal research information, thus creating a continuous measurement, research and medical outcome improvement system.

For further information regarding the company and products, please visit www.healthnostics.com, www.medbioworld.com, www.familymedicalnet.com and www.mannmarcom.com.



            

Contact Data