The Cervelle Group Inks New Client for Investor Relations and Financial Communications Campaign

Orlando-Based Firm to Raise Visibility of Nicodrops, Inc.


ORLANDO, Fla., Nov. 16, 2004 (PRIMEZONE) -- The Cervelle Group, an investor relations/public relations company offering small- and mid-cap publicly held companies a range of investment, media and financial communications-related programs, announced today it has signed Nicodrops, Inc (Pink Sheets:NCDP) as a client. The Cervelle Group will develop and provide Nicodrops with a comprehensive financial and media communications campaign targeting the U.S. and Canada.

"One of our main objectives is to help bring the NCDP story to the investment community while putting it in front our extensive retail broker network," said Rob M. Karbowsky, a managing partner of The Cervelle Group. "In addition we look forward to working with Chris Calpito and his staff in their efforts to raise visibility, build momentum and increase the market advantages of Nicodrops in the public sector."

Headquartered in Orlando, FL, The Cervelle Group delivers results-based solutions in the areas of emerging- and established-company investor relations, public relations, media relations, crisis communications, e-business/Internet and marketing communications.

Nicodrops Inc., headquartered in La Mesa, CA, has developed the world's first drug-free, non-nicotine product which allows smokers to give up their habit faster and at a lower cost than their major competitors without the adverse side effects of nicotine. Nicodrops is an all-natural herb lozenge which helps to calm the nervous anxiety that is brought on by nicotine addiction. The company's lozenge products are based on patent protected proprietary technology which offers a safer alternative to all other nicotine based products in the marketplace today.

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Act of 1995. The words "believe," "expect," "anticipate," and "project," and similar expressions identify forward-looking statements, which speak only as of the date the statement was made. Such statements may include, but not be limited to, projections of revenues, income or loss, expenses, plans, and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future results could differ materially from those described in forward-looking statements.



            

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