FORT WASHINGTON, Pa., Dec. 8, 2004 (PRIMEZONE) -- PointRoll, Inc. (www.pointroll.com), the leading provider of rich media advertising technology and services, announced today that it has entered into a strategic alliance with Starcom IP (www.starcomip.com), a leading interactive agency. Starcom IP has a blue-chip client roster that includes Kellogg's, LEGO, Miller Brewing Company, the U.S. Army and Nintendo.
PointRoll offers a wide range of industry-leading formats and interactive features for the benefit of advertisers, agencies and online publishers. Its technology is known for the delivery of a high level of brand interactivity without disrupting the user's online experience. The strategic alliance allows PointRoll to integrate deeper into Starcom's rich media process while driving creative innovation and customer value, with the ultimate goal being the delivery of effective, high-impact online ad units.
According to Jeff Marshall, Senior Vice President at Starcom IP, "PointRoll technology, service and proven performance -- combined with the efficiency gained from their use -- allows Starcom to further maximize the performance of our campaigns."
In a November report, eMarketer projected rich media to be the dominant form of online advertising by the end of the decade -- growing to over $2.2 billion by 2008. PointRoll believes that it will be important to continue to drive efficiency through the online advertising process. It anticipates an increase in agency partnerships as a means of simplifying the process of executing rich media campaigns.
"PointRoll recognizes that to accelerate industry growth we must continue to look for ways to work with leading advertising agencies in order to make online advertising a larger part of a marketer's budget," said Chris Saridakis, PointRoll's COO. "This strategic alliance is an important step as two industry leaders join together to simplify the process of delivering rich media ad units without compromising creative."
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: Tomboy(tm) Universal 100K+, FatBoy(tm) expanding ads, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 400 advertisers and many leading online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.
About Starcom IP
A leader in the world of digital and online media, Starcom IP is known for generating some of the most innovative marketing solutions in today's marketplace. Rooted in an intense research and analytics practice, the award-winning agency delivers integrated, idea-driven results to its roster of blue-chip clients. Named Media magazine's 2002 "Agency of the Year," Starcom IP offers its clients a wide range of specialized services, including cross-media platform ideation, content/contact integration, portal deals, sponsorships, e-mail marketing and traditional online media. The agency is home to the highly regarded "TV 2.0" practice, which specializes in identifying and evaluating future technologies to assess potential marketing opportunities.