LUND, Sweden, Jan. 12, 2005 (PRIMEZONE) -- LeapFrog Enterprises, Inc. today launches the FLY pentop computer, a totally new product category targeting tweens, making learning how to read, write, count and learn fun. The FLY pentop computer is based on Anoto technology and is launched together with applications and books that stimulate learning, creativity and creating through fun and innovative use of pen and paper. LeapFrog is a world-leading developer of innovative, technology-based educational products and related proprietary content dedicated to making learning effective and engaging for all ages. LeapFrog products are sold in high volumes in more than 25 countries around the world.
"We have high expectations for the FLY pentop computer and we see very strong potential for the platform long-term. Anoto was the ideal technology partner as our product research on how writing aids creativity and thinking progressed. We were convinced that a pen that could read and respond to writing was the right product for LeapFrog," says Jim Marggraff, LeapFrog's Executive Vice President of Worldwide Content.
The first FLY pentop computer product offers a wide range of breakthrough applications specifically created for tweens. The FLY pentop computer will enable users to get feedback via sound that can be used in a personal way for learning, communicating, doing homework and a range of other built in activities. The FLY pentop computer can translate foreign languages, do math calculations, provide prompts spelling et cetera. Other FLY applications are created for children, for example different games, interactive music games, and so on.
"The FLY pentop computer moves us into a new product space and significantly expands our offering to an older age group as we enter the fast-growing consumer electronics market and reach tweens with products that combine easy-to-use technology with inspiring and fun content to help them develop and learn," says Jim Marggraff.
"We are extremely pleased with this announcement, which confirms the value of our technology. The launching of the FLY pentop computer is a significant milestone for Anoto and we hope this product category will be as successful as LeapFrog's present LeapPad products," says Orjan Johansson, EVP Strategic Business Development, Anoto Group AB.
The FLY pentop computer will be sold in the United States in consumer electronics sections of select retailers starting Fall 2005 at a suggested retail price of around $99. Applications will be priced around $7.99 -- $29.99.
For more information and pictures on the FLY pentop computer: www.leapfrog.com.
For more information, please contact: Orjan Johansson EVP Business Development Anoto Group AB +46 733 45 12 08 Charlotte Laveson IR and PR Anoto Group AB +46 733 47 86 20
LeapFrog Enterprises, Inc.
LeapFrog Enterprises, Inc. (NYSE:LF) is a leading designer, developer and marketer of innovative, technology-based educational products and related proprietary content dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. Emeryville, California-based LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary and science. In addition the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog's award-winning U.S. Consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse curriculum programs are currently in classrooms across the U.S. with over 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content. For more information: www.LeapFrog.com
Anoto Group AB
Anoto Group (publ) is a Swedish hi-tech company with unique solutions for transmission of handwritten text from paper to digital media and scanning of printed text. All products are based on digital camera technology and image processing in real time. The Anoto Group today has two brand names: Anoto(R) -- a comprehensive solution entailing paper, pen and server technologies, allowing us to connect all types of writing paper with the digital world and C-Pen(R) -- a scanning pen that can store, interpret and transfer printed text. The Anoto Group has around 110 employees, offices in Lund (head office), Stockholm, Boston, Tokyo and Hong Kong. Major shareholders are Ericsson, Capital Group and Logitech International S/A. The Anoto share is traded on the O-list of Stockholmsborsen (Stockholm Stock Exchange) under the ticker ANOT. For more information: www.anotogroup.com
LEAPFROG, LEAPPAD, LEAPFROG SCHOOLHOUSE and FLY are trademarks of LeapFrog Enterprises, Inc.
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