Automotive Specialty Concepts Offers Marine Wheel Product for Purchase Through Company Website

Navy Wheels Expected to be Added Next Week


LAS VEGAS, Jan. 28, 2005 (PRIMEZONE) -- Automotive Specialty Concepts, Inc. (Pink Sheets:SSWH), a leading provider of decorative car wheels, today announced the availability of the first product in its specialty military wheel line, the Marine Wheel, which can be purchased as a four-wheel set online at the company's website, www.esportswheels.com.

Automotive Specialty Concepts President Paul Stringer commented, "The launch of our Marine Wheel has been much anticipated by buyers and investors alike, and we expect that the online sales of this first product will be just the first in a number of products that will bring revenue to the company. We anticipate that through online sales, customers will have the ability to readily purchase our products, and investors will learn more about the company and its operations. As the military product line expands, our core focus will be on the continued expansion of sales and marketing efforts and bringing greater value to shareholders."

The Marine Wheel is available in a four-wheel set and is currently offered online for the sale price of $2,290, including delivery, down from the original price of $3,200. The Marine Wheel consists of one-size General Motors (GM) wheels and will fit any GM Truck as well as a Hummer.

The launch of the Marine Wheel Line precedes the Navy Wheel Line, which is expected to launch in the coming days.

About the Company

Automotive Specialty Concepts, Inc., formerly Sports Wheels, Inc. (http://www.esportswheels.com) is a leading provider of decorative wheels, sports memorabilia and other collectable artwork for the automobile industry and car owners.

Any statements contained herein related to future events are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on forward-looking statements. Automotive Specialty Concepts undertakes no obligation to update any such statements to reflect actual events.



            

Contact Data