KIRYAT BIALIK, Israel and LAS VEGAS, Feb. 10, 2005 (PRIMEZONE) -- Integrated Software Development Ltd. (ISD) (Pink Sheets:ITDJ), a provider of enterprise software aimed at small-and medium-sized enterprises, today announced that it closed a large contract with Kesher Yashir, a large international ad agency.
The Company's BENEFIT CRM solution will be used by ISD's new client to track the ads, in terms of content, timing and placement, as they run in a wide range of media in several countries. This will provide the client with the ability to manage their ad accounts more systematically than ever before, which should result in improved repeat sales. In addition, BENEFIT is so versatile that Kesher Yashir will also use the program to feed the financial data into their reporting system, for issuing invoices and receipts as well as producing reports.
Kesher Yashir is a well-established advertising agency with offices in Europe and Israel. With over 20 years of experience, the company offers a wide range of services, including advertising in all forms of media, market research, branding and marketing consulting. Its client base is particularly large, spanning over traditional industries and high-tech.
"BENEFIT will boost the operations of Kesher Yashir, giving them the sophistication they need to maintain their leadership position in the advertising industry," notes Moti Maram, ISD's CEO. "This is another of many representative accounts that we have closed in recent months, and we hope to leverage our experiences and successes to expand our business development efforts and grow revenues. BENEFIT has a lot to offer to other advertising agencies and now we look forward to expanding our sales efforts in this market."
BENEFIT is an off-the-shelf solution that is geared towards small- to mid-sized customers in service-intensive industries. It offers the power and many of the features found in custom-made CRM and ERP enterprise systems at a fraction of the cost. BENEFIT includes many CRM functions serving the needs of organizations for greater internal efficiency, cost control, and customer service quality.
About ISD
ISD Ltd. is an Israeli software company providing enterprise software that enables small-and medium-sized enterprises to optimize functions such as workforce management, contact center operations and asset management. The easy-to-employ solution, BENEFIT, includes many Customer Resource Management (CRM) functions with the focus on customer need for greater internal efficiency, cost control and maintaining customer service quality. BENEFIT is already used by over 3,000 users in more than 200 organizations across a wide range of functions and industries.
For more information, please contact Joel Gering, at 011-972-52-398-3374 or invest@isdsoft.com or visit us on the Web at http://www.isdsoft.com.
Forward-Looking Statements
Certain statements in this news release may contain 'forward-looking' information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.