OKLAHOMA CITY, March 9, 2005 (PRIMEZONE) -- Leisure Shoppers, Inc. (Pink Sheets:LSHP), today announced that it has formulated a business plan to invest in and operate its own home shopping network. This project would involve the lease or purchase of a building, equipment and rights to a satellite feed to transmit the network. LSHP would then develop the content to air on the network in the form of infomercials for its products. The unused airtime would be sold to other marketing or distribution companies.
To date, the Company has made considerable progress in achieving the goals as set out in its home shopping network business plan. LSHP has performed a comprehensive study to choose a desirable site for the network building. The Company is currently investigating two buildings in the Knoxville, TN area that it could lease or purchase to air its live infomercials and to facilitate the sale of unused or available air time to other companies. These buildings are well equipped for such use. This is a desirable building site due to the fact that it is located near the most visited national park, The Great Smoky Mountains. The area attracts approximately 15,000,000 to 18,000,000 visitors annually. This would be the Company's first choice for the network building but it will investigate another location before making its final decision.
CEO Roy Thornhill, Jr. stated: "This is a great opportunity for Leisure Shoppers as some of the well known shopping networks generate nearly $2 Billion in sales annually and have a customer base of 5 million. Selling our products on TV through infomercials will effectively complement our Internet and catalog sales. Our sales growth will be significantly enhanced and we will create a consumer goods membership organization that is second to none."
Forward-Looking Statements
Any statements made in this press release which are not historical facts contain certain "forward-looking statements," as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement.