TAMPA, Fla. March 16, 2005 (PRIMEZONE) -- Swiss Medica's (OTCBB:SWME) advertising launch for the O24(tm) pain reliever product leans heavily on the strength of Talk Radio Network's highly rated Michael Savage show, which reportedly reaches more than 11 million listeners weekly.
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"Swiss Medica is providing overwhelming support to our current national and regional chain customers to ensure the first phase of this launch becomes an instant success," Swiss Medica's Head of U.S. Operations Tom Quinn announced in a StockInterview.com article. "After opening our advertising at substantial levels, we will increase the weight and scope as additional national and regional pharmacy chains begin selling O24(tm)."
Other talk show hosts in the Swiss Medica/O24 Essential Oil Pain Neutralizer advertising mix include Laura Ingraham, Tammy Bruce, Robert Scott Bell, Jerry Doyle and Healthy Talk Radio Network's long-running Deborah Ray show. "We have more surprises ahead," Quinn told StockInterview.com, hinting that more talk show hosts may later be added to the national radio strategy, and that other media may be included.
A recent StockInterview.com article outlines the Swiss Medica/O24 launch strategy and describes how the U.S. campaign parallels the Canadian launch of the O24(tm) Essential Oil Pain Neutralizer. The O24 product became a launch success story during the fourth quarter and is now widely available throughout Canada in pharmacies and natural food stores.
The entire article appears on StockInterview.com and includes an audio file of one of the O24 radio ads:
http://www.stockinterview.com/swiss-medica-launch.html
The U.S.-patented non-toxic, non-addictive O24 pain relief formula was broadly tested, and became popular in Europe over the past decade, recently became a top-selling pain reliever in Canada, and is now being widely introduced in nationally recognized U.S. pharmacies during the first half of 2005.
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