NEW YORK, May 16, 2005 (PRIMEZONE) -- PubSub, the essential tool for anyone tracking what people are saying about the topics they care about, today announced that its Co-founder and Chief Technology Officer, Bob Wyman, will be a featured speaker at the Syndicate Conference, a new B2B conference focused on emerging trends and technologies in content syndication, taking place May 17-18 2005 at New York City's Marriott Marquis.
PubSub is a free service that monitors more than 10 million Internet sources on users' behalf, notifying them instantly when things they care about are published in blogs, press releases, SEC filings, newsgroups and other sources.
Bob Wyman will be a panelist in a break-out session for the New Syndication Technologies and Corporate Marketing Track entitled "Running With RSS: Adding Horsepower to Marketing Efforts" taking place May 17 from 2:15 p.m. -- 3:15 p.m. During the session, Bob will discuss the unique value prospective search brings to the advertising, PR, investor relations and reputation management disciplines.
Bob Wyman's panel will discuss how the nature of information sharing and news distribution moves with more fluidity than ever before. Television, radio and print have to compete with more recent content providers such as bloggers, and the business customer is increasingly wary of where their marketing dollars yield the greatest return and exposure. In this session, Syndicate attendees will:
-- Learn how they can build trust and communicate with
customers in a meaningful way
-- Discover how to strategically take advantage of this evolving
distribution model
Bob will be joined on the panel by other syndication visionaries including Marc Landsberg, president of Arc Worldwide, David Sifry, founder and CEO of Technorati and Joshua Schachter, the founder of Del.icio.us. The panel will be moderated by David Armon, COO, of PR Newswire.
"I am excited to be a participant in this premier event for syndication trends in the world of marketing and publishing," said Wyman. "This forum will go a long way to reinforce that in today's world of transparency, where any news comes to the awareness of everyone who's seeking it, those involved in marketing communications can not afford to ignore the power of the 'blogosphere'."
Today PubSub is an essential tool for anyone tracking what people are saying about the topics they care about. Thousands of PR agencies and product managers use the service to deliver immediate notification of news and mentions as they are posted to the Internet.
About the PubSub Service:
PubSub.com provides a free matching service that continuously reads over 10 million blogs, more than 50,000 newsgroups, all SEC Edgar Filings, press releases from major wire services, earthquake data from the U.S. Geological Survey, and FAA airport delay information to instantly alert users whenever items of interest appear. This unique, real-time notification service is made possible by PubSub's proprietary "matching engine" which, each day, performs billions of matches of subscriber requests against newly-published items.
About PubSub Concepts, Inc.:
PubSub Concepts, Inc. is a New York-based company founded in 2002. The company develops Internet-scale Publish/Subscribe systems and plans a series of product releases designed to make prospective searching a vital element of the Internet experience. Visit www.pubsub.com for more information.