ATLANTA, May 19, 2005 (PRIMEZONE) -- Well over half of the U.S. population has access to an online energy audit through their energy provider. But with less than 1% of the average utility's customer base participating in an online audit each year, according to Chartwell utility survey data, utilities may not be doing enough to promote the audits, keep them fresh in customers' minds, and tie audit information into customer service and billing.
Chartwell's latest report, New Strategies for Online Energy Audits, provides expertise and advice from utilities that have gone beyond simply providing customers online audit technology to those that successfully drive customers to the audit and incorporate personalized audit information into billing statements, email newsletters and call center communications.
New Strategies for Online Energy Audits analyzes the results of Chartwell's annual utility products/services survey and provides details on a variety of utilities' online audit strategies through both in-depth case studies and Chartwell analysis. The report focuses on:
-- new online audit functionality; -- marketing strategies; -- tying audits to customer service and billing; -- measuring audit results; and -- leveraging audit data.
Case studies look at the online audit strategies deployed at Entergy, EPCOR, JEA, Ameren, KeySpan and Lee County Electric Cooperative.
New Strategies for Online Energy Audits, which is available from Chartwell for $395, is part of The Chartwell Utility Marketing Research Series, which focuses on products, services, and customer relations issues such as marketing, promotions and public communications.
The Research Series is a 12-month membership that includes a data summary and report and accompanying database based on Chartwell's extensive annual utility survey; regular in-depth reports and case studies covering specific products/services or marketing-related issues; one-on-one consultation with Chartwell research staff on topics covered; profiles of vendors poised to help utilities in this arena; and more.
For information on membership in The Chartwell Utility Marketing Research Series or the individual report, Utility Product Development Strategies, contact Bill Grist at (800)432-5879, (404)237-9099 or bgrist@chartwellinc.com; or visit www.chartwellinc.com or Chartwell's Energy Library at www.energylibrary.com.
ABOUT CHARTWELL INC.
Chartwell Inc. seeks to provide a better understanding of technologies, issues and management practices in the utility and retail energy services industry through best practices case studies and quantitative research.