KIRYAT BIALIK, Israel and LAS VEGAS, May 25, 2005 (PRIMEZONE) -- Integrated Software Development Ltd. (ISD) (Pink Sheets:ITWJ), a provider of enterprise software aimed at small- and medium-sized enterprises, today announced that it sold an installation of BENEFIT to Tafnit, a new political party in Israel.
ISD will be helping the new party properly manage its operations from the start. "This is a high growth opportunity for ISD," says Moti Maram, the company's CEO. "As a new political party with its eyes on growth and expansion, we will be there with BENEFIT in every new branch installation."
BENEFIT will manage every aspect of the party's Customer Resource Management (CRM) operations, including membership registration, data processing and logistics. These functions are critical for political activity, particularly as elections draw near. BENEFIT will enable the party to automatically send out mass mailings to its members and target audiences via SMS messages, emails and faxes.
"We have perfected the communications interface in BENEFIT, giving the application even greater power to our clients," notes Maram. "Their performance as a party will not only be measured by their platform, but also by how well they function. We have given them the best tool available to function like a well-polished, veteran party."
Major General (Res.) Uzi Dayan is leading Tafnit. Among the many positions held in the Israeli army (IDF), Dayan was commander of Central Command and then was the Deputy Chief of Staff for the IDF until 2000.
BENEFIT is an off-the-shelf solution that is geared towards small- to mid-sized customers in service-intensive industries. It offers the power and many of the features found in custom-made CRM and ERP enterprise systems at a fraction of the cost. BENEFIT includes many CRM functions serving the needs of organizations for greater internal efficiency, cost control, and customer service quality.
About ISD
ISD Ltd. is an Israeli software company providing enterprise software that enables small- and medium-sized enterprises to optimize functions such as workforce management, contact center operations and asset management. The easy-to-employ solution, BENEFIT, includes many Customer Resource Management (CRM) functions with the focus on customer need for greater internal efficiency, cost control and maintaining customer service quality. BENEFIT is already used by over 3,000 users in more than 200 organizations across a wide range of functions and industries.
Forward-Looking Statements
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