SAN DIEGO and SAN ANTONIO, Texas, June 1, 2005 (PRIMEZONE) -- Frost and Sullivan (www.frost.com) and SMS.ac, Inc. (www.sms.ac/corporate), today jointly announced a partnership that will provide ongoing wireless market intelligence and analysis utilizing research derived from a community of wireless technology users located in more than 180 countries.
Frost and Sullivan (www.frost.com) is a world-class marketing intelligence firm, with offices in North America, Latin America, Europe and Asia. And with more than 30 million registered users, SMS.ac, Inc. (www.sms.ac) is the world's premiere destination for mobile data consumers, worldwide. The two companies will collaborate on research projects related to various subjects impacting the mobile industry. The two firms' initial project involves consumer preferences regarding mobile handsets.
"This research partnership with SMS.ac and Frost and Sullivan will provide anyone that has a mobile initiative with up-to-date research and analysis garnered from the world's largest mobile community," said Brent Iadarola, Industry Research Manager for Frost and Sullivan's Mobile Communication's Group. "We believe that educated business decisions can be made more quickly and more effectively as a result of the mobile-related intelligence that will be available through our ongoing collaboration with SMS.ac."
SMS.ac will survey its community members and Frost and Sullivan will analyze, interpret, and report the results. The compiled data on the attitudes and behaviors of mobile handset users from around the world will be utilized by enterprises seeking to predict future trends, consumer preferences and spending habits before forging and executing key mobile strategies.
"Obtaining data within hours from mobile phone users around the world is important and it is the analysis of that data that can steer companies toward making profitable business decisions ahead of their competition," said Greg Wilfahrt, executive vice president at SMS.ac. "Frost and Sullivan consistently delivers on-target examinations and recommendations to their clientele. Frost and Sullivan's ability to interpret global market data ahead of the curve, coupled with SMS.ac's anytime-anywhere access to mobile phone users' behaviors and preferences makes this research partnership between SMS.ac and Frost and Sullivan an attractive addition to any business' marketing research arsenal."
To receive SMS.ac press releases via email, register at prsubscribe@corp.sms.ac. You may unsubscribe from this service by sending an email to prunsubscribe@corp.sms.ac.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company founded in 1961, partners with clients to create value through innovative growth strategies. The foundation of this partnership approach is our Growth Partnership Services platform, whereby we provide industry research, marketing strategies, consulting, and training to our clients to help grow their business. A key benefit that Frost & Sullivan brings to its clients is a global perspective on a broad range of industries, markets, technologies, econometrics, and demographics. With a client list that includes Global 1000 companies, emerging companies, as well as the investment community, Frost & Sullivan has evolved into one of the premier growth consulting companies in the world. For more information, visit www.frost.com.
About SMS.ac
SMS.ac, Inc. is a mobile data communications company whose proprietary MMSbox(tm) platform enables the interoperable exchange of mobile multimedia (MMS and SMS) and micro-transaction billing across all mobile standards, protocols and the Internet. A demonstration of the MMSbox platform is available at www.sms.ac.
With more than 30 million registered mobile consumers in 180+ countries, and connectivity to more than 400 mobile operators worldwide, SMS.ac is host to the largest community of mobile phone users in the world. Through its global initiatives, SMS.ac is igniting the widespread adoption and use of wireless data. To view the SMS.ac corporate web site, visit www.sms.ac/corporate.
All product and company names may be trademarks or registered trademarks of their respective holders.