Sweet Success Expands Line of Functional Beverages to All Natural Complete Fuel Line


SAN ANTONIO, June 8, 2005 (PRIMEZONE) -- Sweet Success Enterprises Inc (Pink Sheets:SWTS) announced today that it has developed, in conjunction with leading nutritionalist Jon Barron, six new functional beverages for its Complete Fuel meal replacement line. These six new beverages will become available this winter and will be marketed alongside the Sweet Success Bavarian Chocolate Supreme and Creamy Vanilla Supreme.

"Due to the strong early indications of interest we have received in the launch of our new product line, we have decided to broaden our focus from being more than just a meal replacement line to becoming a complete Nutritional Beverage," said Bill Gallagher, CEO of Sweet Success Enterprises. "Our product line has rapidly evolved beyond just being a meal replacement product. Through Complete Fuel, we want to be a product that can make more people fell good about them selves and how they add nutritional value to their daily activities."

"Now we are in a position to attract a broader group of consumers. If the consumer wants to use Complete Fuel as a meal replacement they still can with certain products. However the consumer will now be able to use Sweet Success products because they make you feel good. Odwalla has done a great job with similar products in the cold box. We want to be the shelf stable version," added Mr. Gallagher.

New nutritional or supplemental ideas that the Company plans to initiate in the future include a longevity shake, a superfoods shake, an antioxidant shake and a calcium bone builder shake. The Company plans to have eight Complete Fuel items by the end of the year.

Sweet Success is a well known top-tier meal replacement brand. Its brand recognition is high among the target market. Historically Sweet Success has been ranked as the number two ranked brand behind SlimFast. As part of the Nestle USA product line, Sweet Success(tm) achieved sales exceeding $40 million annually, primarily through the leading major retail grocery and drug chains, and gained as much as 18% market share, second only to SlimFast(tm).

The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that the ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.



            

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