CERRITOS, Calif., June 15, 2005 (PRIMEZONE) -- Mass Connections(r), the nation's industry leader in retail marketing services and consumer related promotions, recently announced the successful results from their partnership with Cub East Region. The campaign was created by Mass Connections and Cub East in November 2004 with the goal of creating in-store excitement for consumers through in-store sampling events.
Mass Connections high quality is grounded in their design, implementation, and tracking of each event. Working with Cub East, Mass Connections exceeded the projected numbers by 141% in the first two months. In terms of sales results, several events recorded an incredible 600% -- 1,100% increase in sales for products promoted by Mass Connections' event personnel.
Cub East belief that in-store events create excitement and increase sales is clear with their ultimate goal, increasing in-store events to over 100 per month. Laura Goldenstein, Director of Advertising and Marketing for Cub East, was pleased with Mass Connections' effective delivery of the program: "Mass Connections quickly constructed a customized program that fit our needs -- from in-store execution to reporting. Their attention to detail was outstanding and helped ensure the success of our events."
Caroline Cotten Nakken, President and CEO of Mass Connections, also expressed her delight with the campaign: "Mass Connections is very excited to be working with Cub Foods East Region. With each retailer combining Mass Connections' accountability with their creativity and ability to deliver a brand message, consumers and promotional dollars will be brought to the store."
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. Mass Connections provides unique marketing design, sourcing components and distribution for in-store events. With unrivaled experience in event promotion, the company focuses on memorable programs that deliver effective messages to America's consumers. Mass Connections' works with America's top consumer brands and retailers to display the latest products to the retail marketplace. With nationwide coverage, Mass Connections is the solution for your company's promotional needs. For more information on Mass Connections, visit them on the web at www.massconnections.com or call toll free at 1-800-275-6650.