m-Wise Retains The Anne McBride Company to Provide an Integrated Investor Relations and Financial Media Campaign


WILMINGTON, Del., July 22, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers, today announced that The Anne McBride Company, Inc., has been retained to provide an integrated investor relations financial media program.

The Anne McBride Company (AMcB), based in New York and founded in 1992, is a leading full-service global communications firm that designs and implements strategic investor relations and media communications campaigns for publicly traded companies and financial institutions.

Mati Broudo, Chief Executive Officer of m-Wise, Inc., said, "We are delighted to be working with The Anne McBride Company and look forward to developing and implementing an aggressive campaign to raise m-Wise's profile among U.S.-based investors and prospective clients. AMcB's impressive track record of assisting companies of all market capitalizations navigate their way through the U.S. capital markets, as well as build brand awareness and shareholder interest, are the primary reasons we selected the firm to represent m-Wise with our strategic communications initiatives. We believe that our partnership with AMcB will be instrumental in helping us build and enhance shareholder value."

"We have already begun to create an aggressive communications program that will fully convey m-Wise's compelling story as a leading technology provider of mobile content solutions for major mobile telecommunications operators and content providers with tremendous growth potential," said Anne McBride, chairman and chief executive officer of The Anne McBride Company. "Our ability to attract investors and media coverage for micro-cap and small-cap companies has made this sector a focal point of growth and success for us. We are excited to begin communicating m-Wise's compelling story to investors."

About m-Wise

Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines for Mobile Operators, Wireless ASPs, and large content and media providers.

Working closely with leading operators, ASPs and content providers, m-Wise is committed to taking the lead and keeping up to date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming, and mobile community services. For more information, please visit www.m-wise.com.

About The Anne McBride Company

Established since 1992, The Anne McBride Company is a full-service financial communications and strategic consulting firm based in New York. It offers clients corporate communications, financial media, and strategic and analytical expertise. The Company has developed a unique teamwork approach to assist companies in enhancing shareholder value. The Anne McBride Company has five global offices with over 45 clients and services companies in 25 countries. Recently, the Company has established a practice in China and is rapidly expanding this practice and building its reputation for being a leading international financial communications firm in this market. For more information, visit www.annemcbride.com.

Safe-Harbor Statement

This press release contains "forward-looking statements". These forward-looking statements use words such as "believes'', "intends", "expects", "may", "will", "should", "plan", "projected", "contemplates", "anticipates", or similar statements. These statements are based on our beliefs, as well as assumptions we have used based upon information currently available to us. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties and assumptions. Actual future results may differ significantly from the results discussed in the forward-looking statements. A reader, whether investing in our common stock or not, should not place undue reliance on these forward-looking statements, which apply only as of the date of this press release.


            

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