PHOENIX, July 28, 2005 (PRIMEZONE) -- MediaMax Technology Corp. (OTCBB:MMXT) seller of MediaMax(TM), America's most accepted and best-selling content protection and enhancement technology for audio CDs, has expanded its mission statement to include the delivery of a unified technology capable of protecting audio and video entertainment content across all file formats and distribution models currently used in the marketplace.
The core technology components to achieve this are already resident within SunnComm products being used commercially in the market. "Propagation of the MediaMax protection model for content found on DVDs, online music and music vended through kiosks is a natural progression of our proprietary MediaMax technology. The direction our technology development is taking is a direct result of feedback received from the collaborative working environment the Company has successfully nurtured with our current and prospective customers -- the record labels and movie studios," declared Eric Vandewater, chief technology officer of SunnComm International, Inc. (Pink Sheets:SCMI), maker of MediaMax. "For years, we have responded to specific requests from our entertainment industry customers and, in virtually every case, the results of our efforts have exceeded all expectations."
Vandewater continues, "Our accomplishments have placed SunnComm in an enviable position regarding the protection of entertainment content. MediaMax has become the only widely implemented technology of its kind to penetrate the U.S. market. The product has been universally accepted by CD buyers as verified by extensive consumer surveys as well as SunnComm's negligible customer service activity. Customer support issues related to the release of nearly 20 million CDs containing MediaMax are occurring at a rate of less than two-tenths of one percent (.002)."
"The number of legal music downloads is skyrocketing, growing faster than any other music distribution segment, according to `The 2005 Digital Music Report' from IFPI (http://www.ifpi.com/site-content/press/20050721.html). There has been a tenfold increase between 2003, when 20 million tracks were downloaded in the United States and Europe, to more than 200 million tracks in 2004, and then rising to 180 million music tracks downloaded in just the first half of 2005," commented William Whitmore, president of MediaMax Technology. "Music and video will be sold on CDs and DVDs for quite some time but we recognize that cross utilization of our technology is critical in order to capitalize on maturing delivery platforms and associated opportunities. The MediaMax product has remained well ahead of the technology curve and we expect it to establish substantial incremental revenue streams from this digital music arena, which represents untapped opportunities for our organization and an ever-increasing value proposition for our shareholders. We will continue to uncover new ways to translate our core technology into revenues as opportunities continue to present themselves."
When applied to music CDs, MediaMax has already been proven to drastically reduce casual copying while delivering an unrivaled set of consumer-pleasing features. The Company's record label customers have acknowledged that the use of MediaMax, currently included on 6 different albums on Billboard's Top 200 chart, minimizes the sales drop-off in the first critical weeks of a new music release, generating substantial incremental profit.
ABOUT SUNNCOMM
In just five years, SunnComm International Inc. (Pink Sheets:SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many Gold, Platinum and Double-Platinum selling Albums including Dave Matthews' Platinum-selling, "Stand Up" and most recently, Foo Fighters, "In Your Honor" and The Backstreet Boys, "Never Gone." Other popular releases that include MediaMax are Anthony Hamilton's Platinum CD, "Comin' From Where I'm From", J-Kwon's Gold "Hood Hop," and Velvet Revolver's "Contraband" which reached the #1 spot on Billboard's Top 200 Album Chart and achieved Double-Platinum status by selling more than 2 million units. Additionally, SunnComm's MediaMax technology has appeared on many other best-selling albums, totaling over 100 commercially released CD titles across more than 30 record labels. Both SunnComm and MediaMax Technology earn license fees every time MediaMax is pressed onto a CD.
MediaMax is mastered directly on the audio CD and is accessible using a personal computer. SunnComm was the first company to commercially release a content-protected audio CD in the United States and co-developed and implemented an early version of the Microsoft Windows Media Data Session Toolkit (www.microsoft.com/presspass/press/2003/jan03/01-20SessionToolkitPR.asp) Bonus features include on-board press kits, artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links and tune-sharing capability through SunnComm's MusicMail(TM) functionality. For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Website at (www.sunncomm.com), or call the Company directly at (602) 267-7500.
For additional information or investor relations please contact:
Company contact: Investor contact: Peter H. Jacobs Investor Relations 602-267-7500 602-231-0681 peter@sunncomm.com press@sunncomm.com
ABOUT MEDIAMAX TECHNOLOGY
MediaMax Technology Corporation (OTCBB:MMXT), formerly QuietTiger, Inc. (OTCBB:QTIG) with its international reach, implements the delivery of digital content security products for the music and entertainment industry. With established long-term industry contacts throughout the world, the company understands the challenges surrounding digital content management and protection. The MediaMax Technology team of professionals has spent more than 50 years in the music and movie industry. MediaMax Technology (www.mediamaxtechnology.com) is the exclusive sales and marketing arm for SunnComm's MediaMax suite of products.
For additional information about the company, its vision, philosophy, partners, and customers, please visit the Company's Web site at www.mediamaxtechnology.com or contact:
Company Contact: Investor contact: Scott Stoegbauer Investor Relations 602-267-3800 602-231-0681 scotts@mediamaxtechnology.com press@mediamaxtechnology.com
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
This news release contains predictions, projections and other statements about the future that are intended to be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of l995 (collectively, "forward-looking statements"). Forward-looking statements relate to various aspects of the Company's operations and strategies, including but not limited to the effects of having experienced significant losses in the past and the risk that the Company may incur losses in the future; the Company's limited liquidity and significant indebtedness; its sales forecasts for future periods not being attained and the risk that the Company will not conclude additional revenue-generating license agreements covering its content protection and enhancement technologies; the Company's marketing, product development, acquisition investments, licensing and other strategies not being successful; possible future issuances of debt or equity securities; the possible incurrence of significant patent litigation expenses or adverse legal determinations that find our patents not to be valid; new business development and industry trends; the possible need to raise additional capital in order to meet the Company's obligations and most other statements that are not historical in nature. Important factors that could cause actual results to differ materially from those described in the forward-looking statements are described in cautionary statements included in this news release. In assessing forward-looking statements, readers are urged to consider carefully these cautionary statements. Forward-looking statements speak only as of the date of this news release, and the Company disclaims any obligations to update such statements.