BURNABY, British Columbia, Aug. 5, 2005 (PRIMEZONE) -- EYI Industries Inc. ("EYI") (OTCBB:EYII) (http://www.EYIcom.com), a marketer of products that promote well-being and a healthy lifestyle, is pleased to announce that it has prepared marketing materials to specifically target the lucrative Asian market within North America and abroad.
As part of this initiative, EYI Industries has translated and printed its existing marketing and sales materials of the Code Blue(tm) portable water filtration system into both Cantonese and Mandarin, the two major dialects spoken by the Chinese. In addition, the Code Blue(tm) promotional video soundtrack was dubbed in both the above mentioned dialects, which can be viewed online at http://www.StopDrinkingPoison.com. In essence, these new marketing materials open up a whole audience of approximately 1 billion individuals for EYI Industries to target as potential clients.
Currently, EYI Industries has approximately 30,000 Chinese speaking American and Canadian members. This group has been anxiously awaiting the arrival of this marketing material as it will allow them to more aggressively promote sales to other Chinese speaking individuals within their community.
EYI Industries Chief Operating Officer, Dori O'Neill stated, "We have been seeking opportunities to expand our current sales initiative and realized that leveraging our Chinese speaking members was the perfect opportunity to enter a very lucrative and expansive market. These translated marketing materials will provide our Chinese distributors both in North America and abroad with marketing materials for their own edification and for use in attracting new Chinese speaking customers."
About EYI
EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that removes Arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(tm) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(r) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE, is experiencing similar success to CALORAD(r) and bringing our customers the benefits of a natural Energy drink.
EYI markets its products through an extensive network of independent business associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.