ATLANTA, Sept. 7, 2005 (PRIMEZONE) -- Today's moms are better educated, more career oriented, and more likely to question what they are told than the previous generation of mothers. They want reliable information - Independent focus group studies indicate that new moms want to combine advice from trusted healthcare providers with reassurance from sisters, friends and other Real-Moms - Moms who've been there.
Today's moms are also tech savvy -- 96% of new mothers go online in search of parenting advice and information, while 80% of pregnant women surf the Internet for answers to their pregnancy and parenting questions. Until now they didn't have a central resource to go to for all of their needs. A new resource available to Moms today, Real Savvy Moms(tm) offers health, parenting, beauty, nutrition, financial, and fitness advice, as well as a community sounding board for the exchange of common interests and support. Real Savvy Moms came about by the recognition that many first time Moms feel unprepared for their new role, said Kate Rolston, CEO of Morphogenix, the integrated marketing firm that created Real Savvy Moms. "Moms want information from experts but they also want to discuss issues with their peers. We are providing a place for them to get the real truth."
Today, Real Savvy Moms(tm) launches a 30-day live-event tour in 10 key markets across the country. The events will take place at center court in premier shopping malls. The tour will reach new and expecting moms and their families with a dynamic, entertaining and interactive exhibit designed specifically for them. The nationwide Mall Tour begins Friday in Seattle, and will visit a different city each weekend. The goal of the national tour is to bring education and information to mother's neighborhoods. The mall events will feature innovative learning resources and entertainment provided by a national slate of sponsors and hosted by one of three dynamic mothers who will anchor Real Savvy Moms' upcoming nationally syndicated TV program, "Real Moms, Real Stories, Real Savvy," to air on Public Television beginning in January 2006. See below for the complete mall tour schedule nearest your city.
"While all new mothers need a support system not everyone has one. Real Savvy Moms is a brand new fully integrated program that galvanizes the power of Public Television, the Internet, live events and the relationship that exists between a woman and her healthcare provider," said Rolston. "Women get 360-degree access to valuable information, advice, ideas and support to help them make better, more informed decisions about being a parent."
Launching September 2005, Real Savvy Moms.com will serve as a one-stop destination for the latest medical, nutritional and health-wellness information from nurse-midwives, doulas and other highly qualified experts. It will include an interactive area for mothers to ask questions, share experiences and sound off. Real Savvy Moms already offers moms-to-be vital information at a critical life cycle stage through their healthcare provider. These educational CD-ROMs are distributed through its network of OB/GYN offices and hospitals across the country.
Real Savvy Moms' sponsors include some of the most paramount organizations and brands in wellness, nutrition, pregnancy and post-partum care, who believe in the Real Savvy Moms' mission of being a credible resource for new moms. They include Nestle(r) GOOD START(r) SUPREME, Arm & Hammer(r) Oral Care, Bare Escentuals(tm), Cryo-Cell, Cottonelle(r), Oreck(r), Smart Choices, Nordic Naturals(tm), State Farm(r) and Willow Organic Baby Products.
About Real Savvy Moms
Real Savvy Moms is dedicated to being the information and entertainment resource for the new mother, providing the best resources on mom-and-baby health and wellness, nutrition and parenting, as well as emotional support for today's busy new mothers. Its four tiers of outreach include a comprehensive website, interactive CD-ROMs, national live event tours, and, beginning in January 2006, a national series, "Real Moms. Real Stories. Real Savvy", made for Public Television.
Real Savvy Moms is a trademark of Morphogenix LLC. (MGX Media), an integrated marketing company with offices in New York City and in Atlanta. For more information, visit www.realsavvymoms.com.
2005 MALL TOUR SCHEDULE
Date City Mall
Sept. 9 -11 Seattle Alderwood Mall
Sept. 16-18 San Francisco Stonestown Galleria
Sept. 23-25 Los Angeles Glendale Galleria
Sept. 30 - Oct. 2 Las Vegas Fashion Show Mall
Oct. 7 - 9 Denver Park Meadows
Oct. 14-16 Dallas Stonebriar Centre
Oct. 21-23 St. Louis St. Louis Galleria
Oct. 28-30 Chicago Northbrook Court
Nov. 4-6 Washington/Va. Mall in Columbia
Nov. 11-13 Atlanta North Point Mall
The Morphogenix, LLC logo can be seen at: http://www.primezone.com/newsroom/prs/?pkgid=1855