Mobile Community SMS.ac Wins Frost and Sullivan Award at Annual Ceremony

Coveted Analyst Award is Third 'Best Of' Award for SMS.ac in 2005


SAN DIEGO, Sept. 27, 2005 (PRIMEZONE) -- Frost & Sullivan (www.frost.com), a global growth consulting company, this week awarded its "2005 North American Wireless Market Penetration of the Year Award" to SMS.ac, Inc. (www.sms.ac). The award marks the third time this year that SMS.ac has been the recipient of an annual "best of" award within the wireless industry.

"SMS.ac was chosen to receive this award based on its array of innovative and outstanding strategies," said Brent Iadarola, Industry Research Manager for Frost & Sullivan's Mobile Communication's Group. "These strategies have enabled SMS.ac to reach incredible market penetration levels, not only in the U.S., but around the globe. The company consistently demonstrates the ability to quickly identify new market opportunities and rapidly capitalize on the same."

As stated in Frost & Sullivan's award program: "The 'North American Wireless Market Penetration of the Year Award' is presented each year to the company that has best demonstrated the ability to expand the customer base, while maintaining its existing install base, with more innovative technology and enhancement strategies than competing vendors.

"This award recognizes (SMS.ac's) successful entry, customer acquisition and service strategies, and the degree to which those strategies have met customers' stated needs and requirements. Such innovation is expected to significantly improve customer interaction and contribute to customer satisfaction."

"SMS.ac is indeed honored to receive this award from such a prestigious firm as Frost & Sullivan," said Michael Pousti, chairman and chief executive officer for SMS.ac. "Our challenge and focus will be to set new standards in 2006, building on the successes we've seen this year."

Earlier, SMS.ac was named to IDC's "Top Emerging Wireless Players to Watch" list for 2005. And in March, the internationally read publication FierceWireless added SMS.ac to its "Fierce 15" list, a distinction that honors SMS.ac as one of the top 15 emerging wireless companies in the world for 2005.

In August 2005, SMS.ac introduced a global Mobile Consumers Bill of Rights, a best-practices guide that was composed utilizing SMS.ac's experience, coupled with feedback from a global community of more than 40 million mobile consumers, along with network operators, regulators and mobile data application and content companies. For a look at the Mobile Consumers Bill of Rights, visit www.sms.ac/corporate.

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About SMS.ac

SMS.ac, Inc. is a global leader in mobile data communications. The company's proprietary MMSbox platform enables the interoperable exchange of mobile multimedia (MMS and SMS) and micro-transaction billing across all mobile standards, protocols and the Internet. A demonstration of the MMSbox platform is available at www.sms.ac.

With more than 40 million registered mobile consumers in 180+ countries, and connectivity to more than 400 mobile operators worldwide, SMS.ac is host to the largest community of mobile phone users in the world. Through its global initiatives, SMS.ac is igniting the widespread adoption and use of wireless data. To view the SMS.ac corporate web site, visit www.sms.ac/corporate.



            

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