FORT LAUDERDALE, Fla., Sept. 29, 2005 (PRIMEZONE) -- Extraordinary Vacations Group Inc. (www.exvg.com) (Pink Sheets:EXVG) is pleased to announce that it has entered into a multi-year agreement with PBS affiliate, KAET Channel 8, Phoenix, Arizona to launch and operate an exclusive travel program for its members and viewers. KAET/Channel 8, Arizona PBS, broadcasts award-winning educational, cultural and current events programming to nearly 2 million viewers every week.
Under the agreement EXVG will provide Arizona PBS/KAET Channel 8, an exclusively developed affinity travel program, to be called "KAET Travel Partners," complete with a customized travel site, www.azpbstravel.com. Arizona PBS members and viewers will be invited to join and access key benefits including full travel services and an affinity points program for future travel benefits. Travel programs will include quick vacation escapes, experiential trips and in-depth customized luxury itineraries as well as the introduction of PBS event sponsored travel and wellness vacation programs. A unique benefit of this program is the ability for the PBS station to participate in a new income stream from their members' enrollment and travel purchases.
Arizona PBS/KAET Channel 8 will support the program through ongoing communications with their members and viewers, including on-air television spots, electronic media and print advertising such as direct mail and KAET Magazine.
Kelly McCullough, Director of Marketing & Development, KAET stated, "We are very excited about the potential of this new program. It will offer our members and viewers a great new way to support Arizona PBS while rewarding them with customized and educational travel opportunities that can be integrated with our television programming and other educational service offerings."
Bill Kerby, CEO of Extraordinary Vacations stated, "We are honored to partner with KAET Channel 8. Phoenix is one of the top markets among PBS's 348 nationwide television stations. While this program will allow us to do our part in giving something back to the Arizona community, we believe that it will expand into more PBS markets later this year."
Extraordinary Vacation's core travel companies specialize in programs tailored around the needs of its clients. The Corporation's clients, whether they are corporations, non-profit organizations or individuals, receive loyalty-driven privileges and services tailored to membership programs. These programs are characterized by directed revenue streams, personalized service and state of the art technology, servicing the consumer's needs beyond just competitive pricing.
Statements made in this release concerning the manner in which we intend to conduct our future operations and our expectations or objectives are forward looking statements. We may be unable to realize our objectives due to various important factors, including, but not limited to the following: the travel industry in which we compete is highly competitive and our principal competitors have substantially greater resources and more favorable operating results than we have. Unfavorable general economic conditions significantly affect discretionary travel and leisure activities on which our business is substantially dependent.