FOOTHILL RANCH, Calif., Oct. 11, 2005 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced the creation of 1242 Productions, Inc., a film production company focused on promoting awareness of its core board sports market and world-class athletes. 1242 Productions' first release, "The Community Project", is a snowboarding film that takes the viewer on an action-packed adventure through many of the world's best snowboarding locations.
"Our surf, skate and snow athletes continue to push the creative and physical envelopes of their sports. 1242 Productions gives us the ability to provide a unique visual platform to showcase these athletes in their respective core sports," said Pat McIlvain, Oakley Global Sports Marketing Director. "The Community Project, the first of expected three films, is a group effort highlighting the lifestyle and diverse locations of snowboarding. If the premiere held last month at our headquarters, which drew more than 2,500 people, is any indication of interest, I think we've nailed it."
The film features some of the world's top snowboarders including: Travis Rice, JJ Thomas, Zach Leach, Tyler Lepore, Terje Haakonsen, Bryan Iguchi, Andy Finch, Kyle Clancy, Eero Ettala and Shaun White on location in New Zealand, Japan, Jackson Hole, Alaska and Whistler/Blackcomb among others. Shot on Super 16mm film, the production team includes Rich Goodwin, a veteran cinematographer with more than nine years experience in snowboard filmmaking, accomplished editor and cinematographer Curt Morgan, and Circe Wallace and Travis Rice serving as producers. The film's major sponsors are Oakley and Red Bull.
"The Community Project" will be sold by Oakley retailers, Ally distribution, Champion Visions, Method Media, and Platinum distribution with a manufacturer's suggested retail price of $29.95. "The Community Project" is currently showing at select theatres and colleges as well as being available for purchase at core, specialty retailers nationwide. A world premiere tour is also currently underway; for more information on dates, details and to view clips, please visit www.oakley.com/tcp and www.community-project.com.
About Oakley, Inc.
Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 countries. Trailing-12-month net sales through June 30, 2005 totaled $615.3 million and generated net income of $49.0 million. Oakley, Inc. press releases, SEC filings and the company's annual report are available at www.oakley.com.
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