DIAMOND BAR, Calif., Oct. 17, 2005 (PRIMEZONE) -- Sun New Media, Inc. (OTCBB:SNMD) ("SNMI") today announced the launch of FM365, an interactive content platform designed for consumer products companies to share critical product and advertorial information with their distributors and channel partners. Developed by Sun Media Investment Holdings Ltd. ("SMIH"), the platform will be available through a breakthrough e-product, business to business (b2b) publication delivered online, and focused on serving the channel marketing needs of China's fast growing consumer products industry.
FM365 meets a growing need amongst Chinese consumer products companies to distribute branded, high-quality content across widely dispersed distribution networks. The platform allows companies to reach distributors and channel partners with targeted, interactive, and entertaining media that facilitates coordination, loyalty, and the sharing of vital information. FM365s flexible, state-of-the-art interface and multimedia content gives companies unprecedented opportunities to enhance the effectiveness and efficiency of channel partnerships.
The b2b focused FM365 builds on the strength of the FM365 brand, the name of a popular Internet content portal launched by Lenovo in 1999. The re-engineered FM365 launched today was designed by Sun 365 Multimedia Holdings Ltd ("Sun 365"), a company that is 85% indirectly owned by SMIH and 15% owned by Lenovo, to develop broadband multimedia content and applications in China. Sun 365 has historically focused on television productions, multimedia extensions, and event planning. However, Sun 365 is now leveraging its experience and contacts to shift its focus to becoming the leading b2b product information distribution player in China.
"We believe FM365 has the potential to revolutionize the way Chinese consumer products companies communicate with their distributors and channel partners," said SNMI President and Chief Operating Officer, Mr. Chen Xiaotao. "With the technical and media strengths of the SMIH group behind it, FM365 is on the cutting edge of b2b marketing content platforms in China."
SNMI, through its wholly owned subsidiary Sun New Media Group Limited, provides exclusive management and support services to Sun 365 in relation to the promotion and marketing of various products in the People's Republic of China. FM365 is the first major launch in support of SNMI's redefined strategic focus on interactive business-to-business marketing services. As a part of its strategic realignment, SNMI is currently seeking outside investors to shift existing investments in non-core areas into supporting investments.
About Sun New Media, Inc.
Sun New Media, Inc. (SNMI) is a dynamic new company combining four of the Chinese economy's most potent drivers: China's new consumer society and emerging consumer products and services giants; distribution channel management; multimedia and the Internet revolution; and service outsourcing. SNMI aims to be the leading integrated, interactive business-to-business marketing services company for major Chinese consumer products companies and their channel and distribution partners. SNMI helps major international and domestic Chinese companies distribute products more effectively through its innovative outsourced sales and distribution channel management systems and enhance partnership loyalty and customer service through its cutting-edge interactive marketing methodology.
For more information on Sun New Media, Inc., visit the Company's website at: http://www.sunnewmedia.net
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