LOS ANGELES, Dec. 15, 2005 (PRIMEZONE) -- In an effort to further boost its growing Direct2Own sales, Direct Response Financial Services, Inc. (OTCBB:DRFL), a leading provider of stored value and debit card products and services to Hispanics and other underserved consumers, today announced it has signed an agreement with PartnerCentric.com to increase Direct2Own's affiliate-generated sales revenues.
PartnerCentric Inc. is an Internet marketing consulting agency started in 2000 that specializes in working with E-Commerce companies to build and develop profitable affiliate programs, Pay-per-click search campaigns and conversion rate improvements. With its headquarters in Santa Barbara, California and consultants throughout the United States, they are able to offer a unique team approach to every account. PartnerCentric's complete menu of Internet marketing services include: Affiliate Marketing Strategy & Consulting; Complete Turnkey Affiliate Program Outsourced Management; Recruiting, Affiliate Development and Partner Relations; Pay-Per-Click, Search Engines, Email Marketing, and Media Buying; Web Site Conversion Rate and Performance Analysis; Web Site Design and Remodels.
"We are pleased to be awarded the Direct2Own account. We feel their value proposition offering computers and TVs to credit-challenged consumers is very compelling. We know there is demand for their offering, and we look forward to working with Direct2Own to deliver to them an affiliate program that will significantly impact their sales," stated Linda Woods, President and CEO of PartnerCentric.com.
"Based on our own print, TV and Internet advertising alone, we have produced significant revenues at Direct2Own that have led to record financial results for our company. Now we want to further leverage the affiliate marketing power of the Internet. In doing so we have decided to work with the best, PartnerCentric.com. We have seen how their program has built strong ROI results for other retail marketers, and we seek to do the same," stated T. Randolph Catanese, CEO and President of Direct Response Financial Services, Inc.
Direct2Own enables individuals with no credit or bad credit to purchase items such as computers, televisions, cell phones and audio equipment with just a small down payment and affordable monthly payments. The launch of Direct2Own expands Direct Response Financial Services' business into the multi-billion dollar retail electronics market. Direct2Own also functions as a platform to sell debit cards to the target customer group. Customers will also have the opportunity to acquire a Direct Card Services DCS Media Card MasterCard, which will additionally enable customers to make timely payments for purchased products. Further, Direct2Own will offer a credit building service to customers on a monthly subscription basis.
About Direct Response Financial Services, Inc.
Direct Response Financial Services, Inc. provides financial, technology and marketing solutions for serving unbanked and under-banked consumers. The Company continues to focus on the issuance of pre-paid cash card products to Hispanics in the United States. Through its proprietary loading network, the DirectLoad Network(tm), the Company allows its customers an easy and convenient means to load their pre-paid cash cards and to obtain other financial services. Its consumer electronics retail site, located at http://www.Direct2own.com, offers consumer electronics to the under-banked and unbanked. For more information on the Company please visit http://www.drfs.net or visit http://www.directcardservices.net. To learn more about its pre-paid products, please visit http://www.dcsmediacard.com. And, to learn more about the Company's consumer electronics offers please visit http://www.Direct2own.com.
Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.