FOOTHILL RANCH, Calif., March 1, 2006 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced the release of an eyewear collection designed exclusively for women. The company's first gender-specific eyewear collection, which includes GRAPEVINE(TM), SCRIPT(TM) and Oakley DART(TM), blends the unbeatable clarity and protection of High Definition Optics(R) (HDO(R)) with definitive Oakley fashion.
Photos accompanying this release are available at:
Oakley GRAPEVINE: http://www.primezone.com/newsroom/prs/?pkgid=2392
Oakley SCRIPT: http://www.primezone.com/newsroom/prs/?pkgid=2393
Oakley DART: http://www.primezone.com/newsroom/prs/?pkgid=2394
"No longer does a woman have to sacrifice visual clarity and protection for the sake of fashion. Inspired by the needs of active women, we've combined HDO(R) with eyewear designs that bring style and art to everyday wear," said Oakley President Colin Baden. "The gauge of success is when a woman chooses Oakley products for the authenticity of their design -- an essential wardrobe accessory, and then discovers the optical benefits after the fact."
The first frame in Oakley's exclusive eyewear collection for women is GRAPEVINE(TM), a design original with uniquely feminine geometry and decidedly playful style. Sculpturally integrated hinges and true metal icons accent the comfortably lightweight O Matter(R) frame.
Three separate color layers add tiers of depth to a fashion invention called SCRIPT(TM). Options for this new eyewear design include a print pattern inspired by Oakley's popular line of women's apparel creating a truly complementary companion accessory. The lightweight O Matter(R) frame is enriched with metal band accents and true metal icons that combine all-day comfort and optical precision.
Crowning the collection, the new Oakley DART(TM) frame is highlighted by the smooth contour of a single continuous lens and an artistically sculpted hinge. For maximum comfort, the frame takes advantage of lightweight C-5 alloy, a proprietary blend of five metal compounds.
Each sunglass in Oakley's exclusive new collection for women comes with a fashion eyewear case. For those who require corrective optics GRAPEVINE(TM) and SCRIPT(TM) are prescription ready. Lenses are available in a range of colors including gradient shading.
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Style Model Frame Color Lens MSRP (US)
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GRAPEVINE 03-513 Cream Dark Bronze $120.00
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GRAPEVINE 03-511 Grape Grey $120.00
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GRAPEVINE 03-510 Polished Black Black Gradient $130.00
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GRAPEVINE 03-512 Rust Brown Gradient $130.00
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SCRIPT 05-963 Pink with Print Grey $140.00
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SCRIPT 05-962 Cherry on Top Grey $140.00
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SCRIPT 12-711 Green Tortoise Bronze $140.00
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SCRIPT 05-961 Cappuccino Brown Gradient $150.00
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SCRIPT 05-960 Black Black Gradient $150.00
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OAKLEY DART 05-661 Slate Grey $150.00
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OAKLEY DART 05-660 Polished Black Black Gradient $160.00
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G40(TM)
OAKLEY DART 05-662 Berry Black Gradient $160.00
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OAKLEY DART 05-663 Polished Gold Brown Gradient $160.00
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These new eyewear styles incorporate Oakley's HDO(R), a collective platform of technologies that offer unbeatable clarity and protection. Pure Plutonite(R) lens material filters out the damaging rays of UV including 100% of all UVA, UVB, UVC and harmful blue light up to 400nm. Additionally, the fashion accent of extended lens coverage and larger frame geometry helps shield the delicate area around the eyes from harmful sunlight.
For additional information on Oakley's women's products including eyewear, apparel and accessories, please check out www.oakleywomen.com.
About Oakley, Inc.
Oakley, Inc. designs, manufactures and distributes high-performance sunglasses, prescription lenses and frames, goggles and technology-enabled eyewear that utilize the company's High Definition Optics(R) (HDO(R)), a collective platform of patented technologies that offer unbeatable optical performance. The company also produces technical and active apparel, footwear and accessories. Trailing-12-month net sales through December 31, 2005 totaled US$648.1 million. Oakley, Inc. press releases, SEC filings and the company's annual report are available at investor.oakley.com.
The Oakley Inc. logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=1533
Safe Harbor Disclaimer
This press release contains certain statements of a forward-looking nature. Such statements are made pursuant to the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include, but are limited to growth and strategies, future operating and financial results, financial expectations and current business indicators and typically identified by the use of terms such as "look," "may," "will," "should," "might," "believe," "plan," "expect," "anticipate," "estimate" and similar words, although some forward-looking statements are expressed differently. The accuracy of such statements may be affected by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including but not limited to: risks related to the successful implementation and operation of the company's multi-branded eyewear growth strategy, the company's ability to optimize manufacturing processes, incorporate Oakley's High Definition Optics and expand the brands into additional international markets; the company's ability to integrate the acquisition and benefit from accretive earnings in 2006; the company's ability to manage rapid growth; risks related to the limited visibility of future sunglass orders associated with the company's "at once" production and fulfillment business model; the ability to identify qualified manufacturing partners; the ability to coordinate product development and production processes with those partners; the ability of those manufacturing partners and the company's internal production operations to increase production volumes on raw materials and finished goods in a timely fashion in response to increasing demand and enable the company to achieve timely delivery of finished goods to its retail customers; the ability to provide adequate fixturing to existing and future retail customers to meet anticipated needs and schedules; the dependence on eyewear sales to Luxottica Group S.p.A, which, as a major competitor, could materially alter or terminate its relationship with the company; the company's ability to expand and grow its distribution channels and its own retail operations; unanticipated changes in general market conditions or other factors, which may result in cancellations of advance orders or a reduction in the rate of reorders placed by retailers; a weakening of economic conditions could continue to reduce demand for products sold by the company and could adversely affect profitability, especially of the company's retail operations; terrorist acts, or the threat thereof, could adversely affect consumer confidence and spending, could interrupt production and distribution of product and raw materials and could, as a result, adversely affect the company's operations and financial performance; the ability of the company to integrate licensing arrangements without adversely affecting operations and the success of such initiatives; the ability to continue to develop and produce innovative new products and introduce them in a timely manner; the acceptance in the marketplace of the company's new products and changes in consumer preferences; reductions in sales of products, either as the result of economic or other conditions or reduced consumer acceptance of a product, could result in a buildup of inventory; the ability to source raw materials and finished products at favorable prices to the company; the potential impact of periodic power crises on the company's operations including temporary blackouts at the company's facilities; foreign currency exchange rate fluctuations; earthquakes or other natural disasters; the company's ability to identify and execute successfully cost control initiatives; and other risks outlined in the company's SEC filings, including but not limited to its Annual Report on Form 10-K for the year ended December 31, 2004, its Quarterly Report on From 10-Q for the quarter ended September 30, 2005 and other filings made periodically by the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to update this forward-looking information, except as it is required to do so by securities laws. Nonetheless, the company reserves the right to make such updates from time to time by press release, periodic report or other method of public disclosure without the need for specific reference to this press release. No such update shall be deemed to indicate that other statements not addressed by such update remain correct or create an obligation to provide any other updates.
