HANNOVER, Germany, March 9, 2006 (PRIMEZONE) -- CeBIT -- Enpocket, the global mobile media Company, today launched "Total Football." Total Football puts detailed statistics and scores at football fanatics' fingertips. The application is now available, for the first time, on a range of BenQ-Siemens handsets.
Total Football, built and powered by the Enpocket Content Engine, offers real-time access to an unparalleled range of football information. It provides scores, tables and detailed profiles of teams and players from over 40 leagues across 29 countries, as well as information on tournaments such as the upcoming Fifa World Cup 2006 and the UEFA Champions league.
Available in 15 languages, Total Football can be downloaded now for a wide range of BenQ-Siemens handsets from mobile internet site: wap.BenQ-Siemens.com. Visitors to the BenQ Mobile stand at CeBIT (hall 26, stand C32) can also get a free download of Total Football.
"Soccer is not just for Saturdays. Football fans want access to information on their phones anywhere, anytime," said Clemens Joos, CEO of BenQ Mobile. "Customers are increasingly looking to explore their handsets' capabilities beyond making voice calls. Enpocket's Total Football enables us to offer even more for the mobile and perfectly complements our soccer engagements with Real Madrid and Ronaldo."
Total Football is a Java application that resides in the handset's menu, providing in-depth coverage in one easy to use mobile application. Once users select an option from the main menu, they can dynamically access information over the air such as:
-- Thousands of player and team profiles -- Full career histories in graphical formats -- Top scorer charts -- Team head-to-head statistics
"The Total Football service is a great example of how a leading brand is successfully using mobile marketing to connect with consumers' interests and passions. By offering the application, our clients can effectively convey their brand values within a personal service," said Mike Baker, CEO and President, Enpocket.
The Enpocket Content Engine dynamically pulls real-time updates of the latest international football statistics into the application from Touchline Data Systems, the key provider of football information to media and online betting companies and to the professional football community.
Beginning in April, BenQ Mobile will also be promoting Total Football on its web site, and the application will be preloaded on handsets to be launched across various markets later in 2006/2007.
About Total Football
Total Football is an exclusive Enpocket mobile marketing application. It is the world's first truly global soccer product for the mobile phone, proving access to unrivalled soccer information in 15 languages, from over 40 leagues across 29 countries. The mobile application can be tailored to brands in a variety of formats including Java and WAP.
About BenQ Mobile
BenQ Mobile is an industry leader in wireless communication devices with a high lifestyle appeal. Headquartered in Munich (Germany), the company is one of three business divisions of BenQ Corporation and a trademark licensee of Siemens AG. Through its global sales and distribution network, BenQ Mobile serves markets in more than 70 countries around the world.
About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers. Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.
Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike. Enpocket has offices in Boston, London, and Singapore. To learn more see www.enpocket.com.
The Enpocket logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=2192.