CESAREA, Israel, March 29, 2006 (PRIMEZONE) -- InterAge Ltd. (Pink Sheets:ITRJ), a leading provider of integrated web marketing solutions, announced today that it signed a contract to supply all the web-based marketing needs for Play65.com (www.play65.com/EN/index.html), a Backgammon gaming web site.
Play65(tm) is a leading skills gaming company, specializing in the Backgammon gaming industry on a global level. As competition grows, Play65(tm) also sees significant growth potential in their market. Therefore, they have turned to InterAge to fulfill their web-based marketing functions.
"This is our second gaming company client in recent months," says CEO of InterAge, Kobi Freund. "We have been working successfully with PartyGaming, and our strategies and efforts are now recognized to be among the most effective in the industry. So, we're very excited to start this project with Play65(tm)."
Christiansen Capital Advisors, LLC projects that global online and skills gaming is slated for major growth through 2009. With industry revenues expected to reach over $22.5 billion, this represents a 22 per cent compound annual growth rate. Even so, there is still plenty of room for further growth of the online market, as the total global gaming market in 2009 is expected to reach $285 billion.
"InterAge has all the tools and experience needed to make a positive difference for Play65(tm)," continues Freund. "We are forging a strong position in specializing in the online and skills gaming market, as we believe that the growth potential is outstanding. This is a very large scale project, which we hope will lead to other significant investments in web-based marketing projects that InterAge can take part in."
The Company will be responsible for formulating the Internet marketing strategy for Play65, followed by positioning of the site in the marketplace and running targeted and measurable email marketing campaigns.
About InterAge
InterAge Ltd., established in 1994, specializes in providing a comprehensive business and marketing approach to web marketing. The company operates under the trade name of ID-Knowledge and offers unique marketing design, development, and advanced web marketing technology to give clients an integrated web marketing solution. These solutions include, formulating marketing concept and strategy, market research, managing email marketing, search engine optimization, and web design.
For more information, please contact kobi@id-knowledge.com or visit us on the Web at http://www.id-knowledge.com
Forward-Looking Statements
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