SANTA CRUZ, Calif., April 13, 2006 (PRIMEZONE) -- ClickTracks Analytics Inc. (www.clicktracks.com), maker of the award-winning line of web analytics software, today announced a new series of online classes that teach Internet marketing and web analytics best practices. The live classes, which will benefit any business that has a web site, are offered at no charge and begin on April 24, 2006.
View a list of this month's classes and register online at www.clicktracks.com/seminars.
ClickTracks is also releasing ClickTracks Appetizer, a free learning edition of ClickTracks targeted at educating new users on web analytics essentials. It is now available as a free download at www.clicktracks.com/products/appetizer.
Free Classes Help You Understand Web Analytics Data
The new series of virtual classes will teach business owners and marketers how to react to common web analytics discoveries and apply them to real business problems such as:
-- Why should I care about search engine robots?
-- Which keywords should I invest in?
-- How much money should I spend on my
pay-per-click (PPC) campaigns?
-- Why don't my web site visitors stay longer?
Additional classes will feature industry leaders and guest speakers presenting timely topics like:
-- How to know if you're a victim of click fraud
-- Sure-fire ways to build effective landing pages
-- How any size company can use online press releases to
generate traffic
-- How to write page content to please visitors and search engines
The online classes are ClickTracks' way of helping marketers learn how to best use the information that web analytics programs can provide, and are guaranteed to be free of annoying sales pitches.
"We honestly believe that marketers have had too many hurdles when trying to just figure out the basics of Internet marketing and web analytics," says John Marshall, ClickTracks' CEO. "We're delighted to be able to provide free instruction and free web analytics software to everyone."
Recent statements from industry analysts line up with ClickTracks' position.
"Making sense out of Web analytics data continues to be a key challenge facing site operators," says W. Gregory Dowling, senior analyst at JupiterResearch. "In order for a Web analytics application to be truly valuable to an organization, users need to first understand the basic principles of Web analysis and how various reports and tools function before they can be leveraged to optimize business and marketing processes."
Free Learning Edition: ClickTracks Appetizer
To complement ClickTracks' free Internet marketing and web analytics instruction, the company has also released ClickTracks Appetizer, a free web analytics software program that includes several of ClickTracks' most popular features -- like its famous overlay view, path view, page analysis and basic visitor labeling.
All You Can Eat on "Web Analytics Day"
Each month, ClickTracks will 'turn on' additional advanced features in Appetizer that correspond to the current instruction topics. During this time, users will have full use of ClickTracks' industry leading funnel report, robot report, campaign report, search and keyword performance, and advanced visitor labeling -- features found in ClickTracks' more powerful editions (Analyzer, Optimizer, and Pro).
Free for a Reason
"ClickTracks Appetizer is powerful as a standalone tool for businesses that are new to web analytics, but we also expect it to be used as a complement to any existing web analytics solutions because of the intuitive overlay view, behind-the-firewall visitor data privacy, and on-the-fly visitor segmentation -- features our competitors seem to struggle to provide," says Michael Stebbins, Vice President of Marketing for ClickTracks. "Yes, we are giving away some big features, but we're also certain that, as these marketers' needs grow, they'll turn to ClickTracks' more powerful editions to fulfill those needs -- which, as you might guess, is just fine with us!"
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a Computerworld Innovative Technology award in the web site management category and ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.