NEW YORK, April 14, 2006 (PRIMEZONE) -- XMPie(r), the award-winning provider of software for dynamic publishing will host a Webinar, "Creating a Successful Variable Data Campaign," on April 18 at 2 p.m. EDT. The instructional program is tailored towards print service providers and focuses on how to develop effective and successful marketing programs for their customers using variable data publishing. Attendees will learn how to increase response rates with 1:1 marketing campaigns and discover methods to gain invaluable knowledge about customers for future projects.
Attendance is free, but registration is required. To register for this event, go to http://www.ondemandjournal.com/webinarregistrationform.cfm
The Webinar will address the steps print service providers and their customers need to take in order to integrate software tools, print engines and the Internet with consumer information databases to create highly customized and targeted VDP campaigns. Topics include:
- Planning and building a successful campaign
- Discussing database and information processing with customers
- Partnering with database and IT experts and marketing service firms to provide a complete set of capabilities to customers
- Identifying potential bottlenecks in workflows and how to avoid them
- Staff training and education
Noel Ward will moderate the session. Noel is the executive editor of OnDemandJournal.com, the popular online news portal that serves executives seeking information on digital printing and on-demand solutions. Joining Noel in the Webinar are two stellar panelists who will discuss their successful campaigns, providing first hand perspectives of the business challenges they faced and how they overcame them to achieve higher response rates with XMPie software. XMPie welcomes:
- Brian Weiner, president of 1to1 Gulfcoast, a direct marketing firm specializing in the non-profit market
- Doris Brown, VP of Marketing of Pantone, the global authority on color and provider of professional color standards for the design industries
"While many print service providers today are already comfortable with digital printing and even variable data, this seminar is designed to help those professionals take the next step to expand the range of VDP services they can provide to their customers, while streamlining their operations," said Eyal S. Goldwerger, CEO of XMPie.
To register for this event, go to http://www.ondemandjournal.com/webinarregistrationform.cfm, call 212.479.5166 or visit www.xmpie.com for additional information.
About XMPie
XMPie Inc. is the leading provider of software for dynamic publishing. Its variable data printing (VDP) solutions PersonalEffect and uDirect help businesses efficiently design and produce highly personalized marketing materials that are proven to significantly increase consumer response rates. Its award-winning PersonalEffect software produces on-demand, highly targeted 1:1 marketing communications in print, e-mail and Web. XMPie bridges design, data and printing functions to enable a collaborative production workflow and streamlines document ordering and customization with flexible Web-to-Print applications. XMPie is headquartered in New York with operations in the US, Europe, Israel and Japan. For more information on XMPie, visit http://www.xmpie.com/.
Lotus Public Relations Inc.
Media Contacts:
Chris Capra / Ryoko Ono
212-922-5885