THOUSAND OAKS, Calif., May 10, 2006 (PRIMEZONE) -- Pop Culture artist Nelson De La Nuez is on the edge, literally. People recognize his style of mixing pop culture and pop art not only on the front of the canvas, but on all four sides. He's the first artist to have stepped outside of the realm of the four corners of the canvas and utilize every side as well. Not a single white space is lost. "Thus," the artist says, "the birth of art on the edge."
De La Nuez is the inventor of this "art on the edge," which he has now perfected. Beginning in 1994, he began experimenting with the edges of the canvases, discovering what colors, images and width of sides work best. His trademark has become creating artwork on the actual edges of the canvases to match the theme of each one of his pop culture pieces. "It seemed to me a natural extension of my style to continue the piece over the edge of the canvas. My collectors loved it and I became more daring and creative with each piece," says the artist.
He is now known in the art world as the creator of "art on the edge." De La Nuez takes great pride in consuming the entire canvas as a work of art. No matter what angle you look at the piece from, it's all part of the art. The widest sides are 3 inches, but they vary from piece to piece. "Each side is its own work of art. After I design and paint the front of the canvas, I design each side based upon the main image's theme. My Las Vegas themed piece, for example, has a wide variety of casino chips on the sides. My classic pop culture images have vintage black and white advertisements on the sides. The 'I Love N.Y.' canvas has detailed icons, maps and images that represent New York on each side of the canvas," the artist explains.
He has a large following of celebrities, including the latest purchase by Paris Hilton of a piece entitled, "Shoe Fetish," which has vintage advertising on all of the edges. "The heiress was attracted to the original canvas because the theme dealt with Manolo Blahnik shoes, but she loved the kitschy black and white sides," says De La Nuez.
He mentions that the sides can often take longer to create than the front of the canvas itself. People are very drawn to this innovative style and really do get more for their money. It's almost as if they are buying 5 canvases -- the front of it and four canvas sides that are each equally creative. "After locking myself in the studio for days," he says, "I come out with a unique work of art that I'm really proud to say is 'on the edge.'"
For purchase or further information and pricing, see the website at: http://www.popcultureart.com.
For information or photos, contact: Stacy Bell De La Nuez Studios 805-583-5060 popcultureart@aol.com