Unique Pizza and Subs' Milwaukee Master Franchisee Projects Sales of $12,601,400 From New Stores


PITTSBURGH, May 18, 2006 (PRIMEZONE) -- Unique Pizza and Subs Corporation (Pink Sheets:UPZS) a Delaware Corporation, has announced plans by its Milwaukee franchisee to have 5 (five) new locations and 31 (thirty-one) converted locations open by the end of 2007. With the new stores and the conversion of independent pizza shops into Unique Pizza and Subs, UPZS is projecting sales throughout Wisconsin of $12,601,400 by the end of 2007. To lead this effort, Grace Budzinski has joined Unique Pizza and Subs-Wisconsin as Executive Vice President and General Manager. Ms. Budzinski will be responsible for executing Unique Pizza and Subs franchising sales objectives through out the state of Wisconsin. Her main objective will be to implement Unique Pizza and Subs' proven conversion strategy of converting existing independent pizza shops into a Unique Pizza and Subs franchise.

William J. Vowler, Senior Vice President and G.M. of Unique Pizza and Subs, stated, "The Wisconsin market offers huge opportunities for us to expand rapidly and establish our brand throughout the state. Our Master franchisee of Wisconsin, John Budzinski, has been aggressively executing our conversion strategy in some very attractive markets such as Madison, Milwaukee and Oshkosh. With our aggressive expansion in Wisconsin this is another strong indication to our shareholders how dedicated we are towards national expansion."

Unique Pizza and Subs has four clear advantages over the competition: superior product, a Unique and extensive menu, Customer Response Center (C.R.C. receives all incoming orders) and a well-defined strategy for converting existing locations within a market. These advantages are creating a lot of attention in the investment community. Brokerage firms and individual investors are starting to realize the innovations Unique Pizza and Subs are engineering to transform the pizza industry. These innovations allow UPZS to enter a new market and gain market share at an accelerated pace. Other new markets slated for opening this summer are: Austin, TX, Atlanta, GA, Boston, MA, Norfolk, VA, and Pittsburgh, PA.

About Unique Pizza and Subs Corporation, a Delaware Corporation

Unique Pizza and Subs Corporation currently is a startup/development stage company. Jim Vowler, President and CEO, completed four years of research before opening his first pizza restaurant in Millvale, PA, and then spent the next eleven years refining every aspect of the pizza business and was responsible for opening more than 20 locations under the name Unique Pizza Factory Corporation. Mr. Vowler's pizzas were the official pizza of the Pittsburgh Penguins and won numerous awards for taste and quality. Calling on this experience, Mr. Vowler has assembled an experienced management team to further develop the company's unique, quality products and business model that is well positioned for rapid growth.

The Unique Pizza and Subs logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2466.

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.



            

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