Unique Pizza and Subs' Austin, Texas Market Projects Sales of $10,504,000 by End of 2007


PITTSBURGH, May 23, 2006 (PRIMEZONE) -- Unique Pizza and Subs Corporation (Pink Sheets:UPZS) a Delaware Corporation, projects its Austin, Texas market to have 6 (six) new and 18 (eighteen) converted locations open by the end of 2007, with total sales estimated at $10,504,000. This will be accomplished through the franchisees' own commitment to open 6 (six) new stores in the growing Austin market, combined with an aggressive program to convert 18 existing independent pizza restaurants in the region over to Unique Pizza and Subs. Franchisees Sofia and Mark Ellison plan to have their first of 6 (six) stores open in July 2006.

James Vowler, President and CEO of Unique Pizza and Subs, stated, "We are very excited about opening our first franchise in the Lone-Star State. At Unique Pizza and Subs we are always trying to exceed the customers' expectations through quality and quantity. What better state to demonstrate to the pizza community that Unique Pizza and Subs has the largest pizza of any major franchise. Our largest pizza, which is aptly named, The Neighborhood, is a 24 inch, 10 pound pizza! With our commitment to have twenty-four new franchises in Austin by the end of 2007 we are making a fervent statement to our shareholders that we will achieve our corporate goals of being one of the top ten pizza franchises in the U.S. within the next five years."

Unique Pizza and Subs has an extremely talented and aggressive management team that has developed features, which are state-of-the-art. These features help to assist franchisees in sales, marketing, increasing productivity and generating more profits. This has created a strong demand for new franchise stores which will equate to a higher success rate of converting existing pizza shops within a market. Unique Pizza and Subs has many advantages over the competition, but the main focus of the investment community is UPZS's ability to grow rapidly in any market. Given that Unique Pizza and Subs rapid growth is not limited by demographics or household income it is making the brokerage firms and individual investors take notice. Once again this is proving UPZS's commitment to national expansion and dedication to building value for shareholders. Other new markets slated for opening this summer are: Atlanta, GA, Boston, MA, Milwaukee, WI, Norfolk, VA, and Pittsburgh, PA.

About Unique Pizza and Subs Corporation, a Delaware Corporation

Unique Pizza and Subs Corporation currently is a startup/development stage company. Jim Vowler, President and CEO, completed four years of research before opening his first pizza restaurant in Millvale, PA, and then spent the next eleven years refining every aspect of the pizza business and was responsible for opening more than 20 locations under the name Unique Pizza Factory Corporation. Mr. Vowler's pizzas were the official pizza of the Pittsburgh Penguins and won numerous awards for taste and quality. Calling on this experience, Mr. Vowler has assembled an experienced management team to further develop the company's unique, quality products and business model that is well-positioned for rapid growth.

The Unique Pizza and Subs logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2466

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.



            

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