TRUCKEE, Calif., June 14, 2006 (PRIMEZONE) -- The historic town of Truckee, California, today announced that it is integrating Parcxmart Technologies' parking and local merchant smart card payment system throughout its Downtown area. This means that people coming to and living in Truckee can load up to $100 onto a Parcxmart(tm) Card and use it to pay for parking on-street and in parking lots, and for retail purchases at participating local merchants. Truckee is the second city in California, following San Jose, to adopt the interoperable Parcxmart payment solution. Now consumers can use their Truckee or San Jose Parcxmart Cards for parking and for purchasing items in participating stores in both cities.
"I am excited about the Parcxmart Smart Card program as it will provide an element of convenience and flexibility to customers visiting our Historic Downtown District," said Kelly Beede, Parking Services Coordinator for the Town of Truckee. "Not only can the smart card be used at participating merchants but also at the parking meters for a 15 percent discount on parking rates."
Truckee will integrate the Parcxmart solution into its parking, covering over 500 spaces. It is expected that 15 Truckee merchants will be accepting Parcxmart Cards.
"The new smart-card system provides convenience, flexibility and discounted parking for locals," said Misty Young, owner of the Squeeze In. "Plus, Squeeze In customers can use the card to buy their breakfast and get smart card only special offers and rewards. Parcxmart cards are a valuable tool for everyone."
The Parcxmart Card and patent-pending payment solution is America's first fully functional parking and local merchant smart card payment system. The Parcxmart(tm) Card solution is a comprehensive payment platform that uses smart card technology to offer drivers and consumers a convenient one card alternative to coins and cash for small dollar transactions at on-street and off-street parking locations, as well as for retail purchases at participating merchants across the United States. Along with the Parcxmart Card comes the Parcxmart Instant Cool Rewards(tm) program in which merchants can offer individualized rewards programs to their customers using Parcxmart cards for purchases. Each Parcxmart card can engage in up to ten individualized merchant rewards programs.
"The benefits of offering multi-application smart cards to a town are ease of parking, value for the merchants, and convenience and rewards for cardholders. Merchants can also benefit because they can generate store traffic and income by selling the cards, reloading value on the cards and accepting them," said John Regan, President and CEO of Parcxmart Technologies.
In addition to Truckee and San Jose, Parcxmart's smart card payment system is fully operable in New Haven, CT and Bridgeport, CT. For more information about Parcxmart Technologies visit www.parcxmart.com/
The Parcxmart Technologies logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2186