LONDON, June 23, 2006 (PRIMEZONE) -- Quantech Electronics Corp. (Pink Sheets:QTCE), software developer for marketing communications, announced today that it has recently completed the design document stage in its behavioral targeting model development project.
Quantech's new model will change the current situation in which consumers are considered passive "prey" to be "captured" by an advertiser "hunter." In the new model, the challenge for advertisers is to design the precise stimulus to provoke the desired conditioned response.
Until now, behavioral targeting consisted of tracking consumers based on a particular kind of trackable behavior and sending advertising messages that hopefully provoke a response.
"In contrast, Quantech's new development will undercut the value of the old model, in which the role of advertisers was to use analytics to learn more about what customers want. This new development works backwards, by focusing on the advertisement and identifying the main transaction triggers that connect online behaviors with the advertising message," says Liat Matilsky, CEO of Quantech. "Our new model uses unique behavioral target parameters and creates a difference between truly strategic behavior targeting and random targeting."
About Quantech
Quantech Electronics Corp. is a web-based software development company based in the U.K., that offers development services focusing on web-based desktop communication tools, call-center support tools, and development packages designed to enhance the effectiveness of web-based advertising and instant messaging. Quantech Electronics Corp. develops powerful, easy-to-use software that enhances the effectiveness and efficiency of its customers' online and offline businesses. Driven to provide comprehensive solution packages for their clients' entire online business needs, Quantech focuses on customized developments for medium to large businesses, as well as start-ups. Offering several unique technologies and forged notable strategic alliances, Quantech's rapid-response systems construct client infrastructure at competitive prices. The company's client base includes medium to large-sized businesses, as well as start-ups.
Forward-Looking Statements
Certain statements in this news release may contain 'forward-looking' information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.
To contact Quantech or access more information, please visit our web site at www.quan-tech.co.uk.