CORONA, Calif., June 26, 2006 (PRIMEZONE) -- Sports Pouch Beverage Company Inc. (Pink Sheets:SPBV) President/CEO Mr. Gil Arvizu today announced that the company has received approval from two major national retailers to develop a line of private label fruit flavored drinks for the single serve aceptic juice sector. Sports Pouch Beverage owns the patent protected packaging technology to a unique, one of a kind, innovative Sports Pouch(tm). The beverage packaging system utilizes a flexible pouch combined with an easy to use pull-push spout. Commenting on the announcement, Mr. Arvizu stated, "Our unique product is highly marketable in a number of different and profitable beverage categories which all present great opportunities for us. We now have the ability to produce and market a portfolio of high-demand beverage products for private label and branded applications."
Arvizu added, "We are presently negotiating an exclusive marketing and sales agreement with an established food and beverage company to develop and offer a variety of new items, utilizing our unique, one of a kind technology, for major retail outlets and club stores nationwide." He concluded, "We've long understood the enormous potential our product has. We have put great effort into selecting products, marketers and fulfillment processors in order to create the right opportunities. We foresee Sports Pouch Beverage Company as being one of the leaders in flexible pouch beverage packaging in the USA by 2008. I am happy to say, I believe we are well on target in achieving that goal." The Sports Pouch Beverage Company Inc. also owns the trademarked name "All American Sports Pouch."
About Sports Pouch Beverage Company, Inc.:
Sports Pouch Beverage Company, Inc. was established for the specific purpose of producing pull-push spout technology liquid pouch packaging as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. is the holder of the trademarked name "All American Sports Pouch" and has a "Process Pending Patent" for the Sports Pouch Beverage package with pull-push spout. Please visit our website: www.sportspouchinc.com.
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