CLEARWATER, Fla., June 29, 2006 (PRIMEZONE) -- Adrenaline Entertainment, Inc. (Pink Sheets:ADNL), which produces Adrenaline Nation TV -- the leading channel for cutting edge independent music television, innovative independent, short films and adrenaline sports for the highly coveted 18-49 demographic -- today announced that it has entered into an agreement to work with Carol Hinnant to lead its distribution efforts with cable and satellite providers to secure ANTV carriage.
"Throughout her career, Carol Hinnant has been a top performer in programming sales and marketing and affiliate relations working with the top cable TV and satellite companies, across all types of delivery media including IPTV, digital cable, WiFi, high definition and mobile television," said Keith Dressel, CEO of Adrenaline Entertainment, Inc. "We have had a tremendous response to our programming, and we believe that her assistance will be critical to growing our penetration beyond our current level of coverage in 28 million households."
"ANTV is uniquely positioned to capitalize on the explosion of extreme sports and the independent music scene," said Carol Hinnant, president of Hinnant Consulting. "The high usage of ANTV's Internet offering has proven that the content is reaching its target audience and that there is demand for a 24/7 cable offering."
Prior to her engagement by ANTV Carol Hinnant has held various senior sales and marketing positions with HBO, GAC, here! and QTN where she had direct responsibility for the sales and distribution of the networks. Her solid track record of sales success over her fifteen years in the industry provides ANTV the foundation to launch its content to the cable and satellite industry. Hinnant has successfully sold to all top 25 MSOs and 70 percent of all NCTC members.
ANTV captures and delivers on the tremendous purchasing power of the 18-49 demographic with the riveting programming that they want to see. This savvy brand conscious audience has a buying power of $250 billion and is more than 100 million strong. A full 90 percent of all users in this highly coveted demographic powerhouse combine cable television, Internet, satellite television, mobile phones, Wi-Fi and other new technologies to form their purchasing choices, giving advertisers multiple opportunitys to reach their audience.
ANTV premieres the hottest new cutting edge music in the world, the coolest and most innovative independent and short films, mixed with the top up-and-coming stars of Adrenaline Sports. Adrenaline Nation TV's (ANTV) programs including "Bubbling Under" which features the best music from the hottest artists bubbling under the charts, and other programs such as "Paovae X," "Pressure Block" and "Thunder Juice," which showcase the hottest new independent bands, music videos and artists. In addition, viewers enjoy the coolest and most innovative independent and short films mixed with the top up-and-coming stars of such Adrenaline Sports as skate boarding, surfing and bull riding -- the fastest growing sport in America.
About Adrenaline Nation Entertainment, Inc.
Headquartered in Clearwater, Fla., Adrenaline Nation Entertainment, Inc. provides broadband television programming connecting viewers and advertisers to the tremendous purchasing power of the coveted 18-49 year audience. Adrenaline Nation Entertainment's programming features the hottest cutting-edge independent music in the world, independent films, adrenaline sports, motor sports, and extreme action and adventure programming in a format to be distributed to homes via broadband Internet, IPTV, digital cable, WiFi, high definition and mobile TV. Adrenaline Nation TV can be viewed on the company's highlight reel at http://www.brandedentertainment.tv/antv
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies, and expectations, are generally identifiable by the use of words such as "believe," "expect," "intend," "anticipate," "estimate," "project" or similar expressions. These forward-looking statements relate to, among other things, expectations of the business environment in which the company operates, projections of future performance, potential future performance, perceived opportunities in the market, and statements regarding the company's mission and vision. The company's actual results, performance and achievements may differ materially from the results, performance and achievements expressed or implied in such forward-looking statements.
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