NEW YORK, June 29, 2006 (PRIMEZONE) -- Creative Enterprises International, Inc. (OTCBB:CEII) announced today that it has begun shipping its Skinny Water product to Rite-Aid stores nationally. "There are more than 3,300 Rite-Aid stores around the country and our inclusion in over 1,400 of their stores is an important step in our retail distribution plan for the U.S. markets. Over the next 6-9 months we expect to add several additional key retailers throughout the U.S and we are currently on track to reach or exceed our distribution objectives of being available to consumers in more than 12,000 locations by first quarter of 2007," stated Chris Durkin, President and CEO of Creative Enterprises.
Additionally, Creative Enterprises announced that Target stores will be including Skinny Water in its July 2nd national circular to help increase brand awareness among U.S. consumers. Target has also begun offering Jana Artesian Water to customers in selected stores in the U.S.
U.S. retailers currently carrying Skinny Water include Safeway Stores (and stores operating under the Safeway banner, including Vons, Randalls, Tom Thumb, Dominick's, Pavilions and Genuardis), Roundy's, Raley's, HEB, Food Emporium, Gristedes, and select Whole Foods stores. Amazon.com also offers Skinny Water and Jana Water to online consumers. "We are on track and currently in negotiations with several other retailers and distributors in the U.S. and Canada," stated Domenico De Luca, Vice President of Sales of Creative Enterprises.
About Creative Enterprises International, Inc.
Creative Enterprises International, Inc. is a national and international marketing and distribution company that identifies emerging consumer product trends. CEII is the exclusive North American importer and distributor of Jana Natural European Artesian Water(TM) and the exclusive worldwide distributor of Jana Skinny Water(R). For more information on Creative Enterprises International, Inc. please visit http://www.creativepi.com. Product websites are available at http://www.janawater.com and http://www.skinnywater.com.
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. When used in this release, the words "believe," "anticipate," "think," "intend," "plan," "will be," "expect," and similar expressions identify such forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.