CORONA, Calif., July 17, 2006 (PRIMEZONE) -- Sports Pouch Beverage Company, Inc. (Pink Sheets:SPBV) President/CEO Mr. Gil Arvizu today confirmed the company is in advanced negotiations with a major multi-national retail brand for the exclusive production of a private label beverage using SPBV's patent protected beverage packaging system. The innovative packaging utilizes a flexible pouch combined with an easy to use, child friendly pull-push spout. The advanced negotiations reinforce the company's innovative design, cost savings and marketability.
Commenting Mr. Arvizu stated, "I've long understood that our unique beverage packaging system has the ability to revolutionize the drink industry. The interest we have received to date from substantial global players reinforces that we have a winning product that is the next generation of how beverages will be presented to the marketplace." He added, "At this critical stage in our growth, these negotiations reinforce that our proprietary packaging has great marketability, not only because of its innovative practical design, but because it represents significant cost savings in the single serve aseptic juice/drink sector. The beverage sector is experiencing substantial growth and I believe Sports Pouch Beverage will capture a significant share of that market."
About Sports Pouch Beverage Company, Inc.:
Sports Pouch Beverage Company, Inc. was established for the specific purpose of producing pull-push spout technology liquid pouch packaging as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. is the holder of the trademarked name "All American Sports Pouch" and has a "Process Pending Patent" for the Sports Pouch Beverage package with pull-push spout. Please visit our website: www.sportspouchinc.com.
Safe Harbor Disclaimer: Certain statements contained herein constitute forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Such statements include, without limitation, statements regarding business and financing plans, business trends and future operating revenues and expenses. Although the Company believes that the expectations reflected in such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are typically identified by the words: believe, expect, anticipate, intend, estimate and similar expressions, or which by their nature refer to future events. You should independently investigate and fully understand all risks before investing. These descriptions of the Company contain forward-looking statements that involve risk and uncertainties including, but not limited to, quarterly fluctuations and results, the management of growth, competition and other risks detailed in the company's SEC filings if any. Actual results may differ materially from such information set forth herein.